Export Promotion Council's role in boosting Indian exports

India's dynamic export landscape demands strategic partnerships and robust support systems. As the nation strives to expand its global footprint and capitalize on international trade opportunities, Export Promotion Councils (EPCs) stand at the forefront, championing the cause of Indian exporters. These vital entities serve as a bridge between domestic businesses and the global marketplace, playing a crucial role in facilitating international trade, supporting businesses, and driving economic growth in India. But how do these organizations translate into tangible benefits for Indian companies looking to export?

1. What is the Export Promotion Council (EPC)?

EPCs are non-profit organizations established by the Indian government to promote and support exporting specific products or services. They are industry-specific, providing a focused platform for exporters within a particular sector to collaborate, share knowledge, and access vital resources. EPCs also act as a vital link between the government and the exporting community, ensuring that Indian businesses have the support they need to succeed in the international market.

Membership in an EPC offers Indian exporters a range of tangible benefits, including access to valuable resources like market research and trade data, networking opportunities with other exporters and potential buyers, and direct government support. This comprehensive support system can be crucial for businesses, particularly SMEs, looking to expand their international reach and navigate the complexities of global trade.

2. The role and function of Export Promotional Councils

Export Promotional Councils play a multifaceted role in supporting Indian exporters, providing crucial services that help them thrive in the global marketplace. They act as a central hub for information, support, and advocacy, empowering businesses to expand their reach and contribute to the growth of Indian exports. Their core objectives include:

• Market Research and Intelligence: EPCs conduct in-depth market research and provide valuable insights into international markets, including trends, demand, competitor analysis, and potential buyers. This information helps exporters make informed decisions about product development, pricing, and marketing strategies.
• Trade Facilitation: EPCs assist exporters with various trade facilitation services, such as documentation requirements for international shipping, navigating customs procedures, ensuring regulatory compliance, and understanding export service options. This support streamlines the export process and reduces the administrative burden on businesses.
• Networking and Partnerships: EPCs organize trade fairs, exhibitions, buyer- seller meets, and business delegations to connect Indian exporters with potential buyers, distributors, and partners across the globe. These events provide valuable opportunities for businesses to showcase their products and services and establish international collaborations.
• Policy Advocacy: EPCs represent the interests of exporters and advocate for favorable trade policies and regulations to enhance India's export competitiveness. They work closely with the government to address trade barriers, negotiate trade agreements, and create a supportive environment for export growth.

3. Types of Export Promotional Councils

There are a total of 14 EPCs¹, and they can be classified into three large categories:

• Product-Specific EPCs: These EPCs focus on promoting specific product categories, with the more well-known ones being the Apparel Export Promotion Council (AEPC), Export Promotion Council for Handicrafts (EPCH), Gem and Jewellery Export Promotion Council (GJEPC), and Engineering Export Promotion Council (EEPC). They provide specialized support and resources tailored to the unique needs of each industry.
• Service-Specific EPCs: These EPCs promote services exports, such as IT, healthcare, tourism, and education. They help Indian service providers expand their international presence and tap into global markets.
• Geographic-Specific EPCs: These EPCs promote exports to specific regions or countries, such as the Middle East, Africa, or Southeast Asia. They provide market intelligence and support tailored to each region's specific needs and opportunities.

How EPCs have shaped the export industry

EPCs have been pivotal in shaping India's export industry, contributing significantly to export growth, industry development, and global market access.

Export growth

EPCs have been instrumental in driving India's export growth through various initiatives. They have helped businesses identify new markets, navigate international trade regulations, and connect with potential buyers.

For example, the EPCs' support for sectors like textiles and handicrafts has resulted in significant export growth in these areas. The contributions of EPCs are evident in the substantial share of Indian exports coming from Export Oriented Units (EOUs) and Special Economic Zones (SEZs), which they actively support. In the 2023-24 fiscal year, exports from SEZs reached US$157.3 billion, contributing a remarkable 20.2% to India's total exports. EOUs also played a vital role, generating US$17.2 billion in exports, representing 1.85% of the nation's total export value².

EPCs also work closely with the government to develop and implement export-oriented policies, creating a favorable environment for businesses to thrive in the global marketplace. Their efforts, including support for international shipping and export services, have contributed to the diversification of Indian exports and the expansion of India's presence in key international markets. By providing resources and guidance, EPCs empower businesses to navigate the complexities of global trade and reach new customers worldwide.

Industry development

EPCs have played a crucial role in developing and strengthening specific export industries in India, fostering innovation and competitiveness. The Indian Oilseeds and Produce Export Promotion Council (IOPEPC) is a prime example.

Beyond its primary focus on boosting exports of oilseeds and related products, IOPEPC actively works to strengthen India's domestic supply chain. They achieve this through various initiatives, including conducting nationwide training programs for farmers and producers, facilitating market studies to improve market access for Indian oilseeds, and disseminating crucial market intelligence through cluster studies, research reports, journals, and regular crop surveys. IOPEPC even conducts annual satellite-based crop surveys for groundnuts and sesame, providing valuable data to the industry³.

EPCs also promote collaboration and knowledge-sharing among businesses within specific industries, fostering a culture of innovation and continuous improvement. Their efforts have helped Indian industries enhance product quality, adopt new technologies, and compete effectively in the global market.

Global market access

Export Promotion Councils have facilitated Indian exporters' access to global markets, creating opportunities for businesses of all sizes. They organize trade fairs, exhibitions, and business delegations, connecting Indian exporters with potential buyers and partners worldwide. Organizations like the Federation of Indian Export Organisations (FIEO) play a critical role in this, connecting businesses with resources and opportunities.

On top of its core functions, FIEO has established approximately 100 Memoranda of Understanding (MoUs) with international organizations, chambers of commerce, and trade associations to promote international trade actively. They organize numerous country-specific programs to prepare exporters for diverse global markets, facilitate business delegations, arrange exhibitions, and organize business-to-business (B2B) meetings with trade representatives from various countries⁴.

EPCs also provide market intelligence and guidance on international trade regulations, helping businesses navigate the complexities of exporting to different countries. Their support has enabled Indian companies to expand their global footprint and diversify their export markets.

Empowering Indian exports: The future of global trade

Export Promotion Councils are the unsung heroes of India's export success story. They are the driving force behind connecting Indian businesses with global opportunities, fostering growth, and strengthening our nation's economic presence on the world stage. Their impact resonates far beyond individual companies, contributing significantly to India's overall economic health, bolstering trade relations, and enhancing our global competitiveness.

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