Pineapple export from Sri Lanka: How to ensure freshness and compliance

Sri Lanka’s pineapples are known for their rich sweetness, vibrant golden color, and high Brix value — often reaching up to 16%. Grown in tropical climates with abundant sunshine, these pineapples offer a distinct flavor profile that sets them apart in the pineapple export in Sri Lanka. Their naturally sweet taste, low acidity, and aromatic juiciness make them a favorite among health-conscious consumers and gourmet food lovers worldwide.

E-commerce has transformed how to export fruits from Sri Lanka, allowing even small-scale farmers to connect directly with customers around the world. By building an online presence and partnering with reliable logistics providers like DHL Express, exporters can confidently tap into new markets, deliver high-quality pineapple exports abroad, and grow their businesses sustainably.

The global demand for Sri Lankan pineapples

In addition to their exceptional taste, Sri Lankan pineapples are also packed with essential nutrients such as Vitamin C, dietary fiber, and antioxidants. With an annual production of 52,869 metric tons from 5,259 hectares, Sri Lanka exports pineapples worth approximately $40 million annually¹. The primary markets for these exports include the Middle East, the Maldives, Germany, the Netherlands, and France, where consumers have developed a strong preference for the sweet, high-quality fruit.

Understanding export regulations and quality standards

One of the primary documents required for exporting pineapples is a phytosanitary certificate. This certificate, issued by the National Plant Quarantine Service (NPQS) in Sri Lanka, confirms that the fruit is free from pests, diseases, and harmful microorganisms. It is a mandatory requirement for shipping perishable food internationally, as it assures importing countries that the produce is safe for consumption and will not introduce harmful pests or diseases to their ecosystems.

Exporters must also comply with quality control standards set by both Sri Lankan authorities and the destination countries. This includes ensuring that the pineapples meet the required size, color, and sugar content, as well as adhering to proper pineapple packing for export. Each market may have specific rules, such as maximum residue limits (MRLs) for pesticides, which must be adhered to for a smooth export process.

Pineapple packaging for export: Best practices for fresh produce

• Use strong, corrugated cardboard or plastic boxes with ventilation holes to allow airflow and prevent moisture buildup. 
• Wrap individual pineapples in foam netting or bubble wrap to absorb impact and prevent bruising. 
• Use insulated boxes with gel packs or dry ice to maintain a stable temperature (7-10°C) during transit. 

E-commerce platforms and marketing strategies

With the rise of online shopping, e-commerce has become a vital tool for selling agricultural products globally. For Sri Lankan pineapple exporters, establishing an online presence offers a chance to reach a larger audience and tap into markets that may have been previously difficult to access. 

Building an online store

1. Select an easy-to-use e-commerce platform such as Shopify or WooCommerce to create your online store. These platforms offer templates that simplify the process of setting up a professional-looking site.
2. Create product listings that showcase your pineapples. Each listing should include clear pricing, available quantities, and delivery options. Integrate secure payment gateways like PayPal or credit card processing services to ensure smooth transactions for international customers.
3. Set up shipping options to account for international delivery. Consider working with logistics providers like DHL Express to integrate real-time shipping rates, tracking, and customs handling. 

Most importantly, invest in professional photography to showcase your pineapples in the best light. Include multiple angles and close-ups to highlight their quality and freshness. Pair these visuals with clear, engaging descriptions that emphasize the unique qualities of your Sri Lankan pineapples — this can significantly boost interest and attract a wider audience.

Reaching international customers through digital marketing

With the right strategies, you can build brand awareness, drive traffic to your online store, and increase sales.

• Search Engine Optimization (SEO): Optimize your website with keywords like “pineapple export in Sri Lanka” and “how to export fruits from Sri Lanka” to improve visibility on search engines.
• Social Media Marketing: Use platforms like Instagram and Facebook to showcase your products and engage directly with potential customers.
• Targeted Ads: Run paid ad campaigns on Google and social media, targeting specific markets based on location, demographics, and interests.
• Influencer Collaborations: Partner with food bloggers to promote your pineapples through trusted voices in the food and health space.

Strong digital marketing combined with reliable international shipping services like DHL Express gives your pineapple export business a competitive edge in the global market.

Customs clearance and documentation for agricultural exports

Apart from the previously mentioned phytosanitary certificate, you must also prepare the following documents for customs clearance:

• Export Permit
• Commercial Invoice 
• Packing List 
• Certificate of Origin 
• Bill of Lading 
• Import Permits
• Labeling Compliance 

With DHL Express, exporters gain access to customs experts who ensure your documents are complete, accurate, and compliant, helping you avoid delays, rejections, or penalties. DHL Express’s proven track record in handling the shipping of perishable items internationally ensures a smooth and reliable export process from farm to market.

Grow your pineapple export business with DHL Express

Taking your pineapple export business global is more achievable than ever with the right tools and partners. E-commerce platforms allow Sri Lankan growers to connect directly with international buyers, while digital marketing helps build brand visibility across borders.

Pairing these online opportunities with DHL Express gives your business a competitive edge. From expert guidance on how to export fruits from Sri Lanka to reliable cold chain logistics and customs support, our overseas courier services ensure your pineapples arrive fresh and on time. Open a DHL Express business account today and start shipping with confidence.