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E-commerce revenue in Poland is expected to rise from US$13 billion in 2024 to US$20.5 billion in 2029(1).
Around 77% of Polish internet users shop online(2). Whilst this is below the EU average (90%), a range of factors including high smartphone usage and a desire for convenience is driving a surge in e-commerce within the country.
Polish buyers are price sensitive – over 70% use price-comparison services when shopping online(3), whilst many also look to cross-border brands for better deals.
Poland’s leading import markets for goods4 (By value of goods, in billion euros)
Online marketplaces can be a helpful gateway for cross-border businesses wishing to sell to a new country for the first time. Poland’s most popular platform, Allegro, has around 30% of the market share with 20.4 million monthly users5. It provides extensive resources and support for cross-border sellers, including sales guides and connections to local fulfilment providers.
Most visited online marketplaces in Poland6
Most popular e-commerce categories in Poland in 20237
After all, e-commerce shoppers are more likely to abandon their carts if they cannot pay using their preferred payment method.
Popular online payment methods in Poland
DHL’s Global Shopper Survey 2023 unveiled some important insights into Polish consumers’ expectations when shopping with international brands.
Each day of the year is associated with specific names, and individuals celebrate their
name day on that date. Acknowledging this tradition in marketing and promotions will build engagement with Polish consumers.
The most romantic day of the year, and a great opportunity for e-commerce businesses to run a promotional campaign to attract those looking for gifts for their partners.
Not to be left behind, those not in a relationship celebrate their singledom the day after Valentine’s Day. Use this holiday to promote products that allow consumers to nurture their hobbies.
The beginning of the communion season, which is increasingly an occasion for electronics shopping.
Selling on Amazon? Then this day is likely already marked out in your calendar. Prepare to roll out some big discounts!
This national independence holiday is celebrated with parades, fireworks, and family gatherings.
Poland has been slower to join in this global sales bonanza than other countries, but there is now a growing interest. Be ready to offer significant discounts to attract bargain hunters.
This day can be considered the unofficial beginning of the festive season in Poland. By December 6, your Christmas campaign should be red hot.
Throughout December, people will be busy buying gifts for their loved ones. Don’t forget about the last-minute shoppers either – offering next-day shipping will help you win some extra sales.
When shipping internationally, there are several pieces of documentation commonly required to clear your goods through customs smoothly and help authorities determine what import taxes and duties are due:
This dedicated guide goes into detail on each document, including what information you’ll need to complete it.
Several commodities are not permitted for shipment by DHL under any circumstances, following full consideration by the operational, legal and risk management teams. They include animals, hazardous or combustible materials, and illegal narcotics. Further information can be found here.
International Trade Administration – Poland Commercial Country Guide: https://www.trade.gov/poland-country-commercial-guide
Polish Investment and Trade Agency (PAIH): https://www.paih.gov.pl/en/
Polish Chamber of Commerce: https://kig.pl/
Customs and Excise Service: https://www.podatki.gov.pl/en/
You’re in the right place! We know that the above guidelines may seem a little overwhelming, but that’s where partnering with DHL will pay off. As international shipping experts, we’ll support you through all customs procedures so that your shipment avoids delays. Sell to the world with DHL!
Start your journey here
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