The potential for the Philippines’ durian varieties in the durian trade boom

The global durian trade is experiencing a significant surge, particularly in Southeast Asia, where demand is escalating rapidly. China, the world's largest durian importer, has seen imports quadruple since 2017, reaching 824,000 tons valued at $4 billion in 2022¹. This boom presents a golden opportunity for the Philippines, a country with ideal growing conditions and a rich variety of durian cultivars. Despite this potential, the Philippines faces challenges such as limited production capacity and lower export volumes compared to regional competitors like Thailand and Vietnam.²

This blog examines the Philippines' position in the burgeoning durian trade, examining the durian industry's strengths, weaknesses, and untapped potential. We will explore the country's current role in the global market, its challenges, and the opportunities ahead.

The Philippines' natural advantage: Cultivating quality durian

Key durian growing regions

The Davao Region stands out as the Philippines' premier durian-producing area, contributing approximately 78% of the nation's total durian production.³ This success is attributed to the region's optimal climate and soil conditions. Davao City's fertile volcanic soil, combined with a tropical climate that ensures consistent rainfall and ample sunlight, creates an ideal environment for durian cultivation.⁴

Beyond Davao, agriculturally active upland regions such as Bukidnon and parts of Cotabato, particularly those between 600 and 800 meters above sea level, also offer favorable conditions that suggest strong potential for durian cultivation.⁵

Varietal wealth

The Philippines boasts diverse durian varieties, each with unique characteristics. The Puyat variety is renowned for its rich, buttery flavor and thick flesh, making it a favorite among consumers and a top choice for export. Similarly, the Arancillo variety offers a creamy texture with a mild aroma, appealing to those who prefer a subtler taste.⁶

To further enhance the durian industry, there is a concerted effort to develop new, high-demand varieties. Research institutions are focusing on breeding durians that are flavorful and resistant to common diseases, ensuring sustainable production and quality.

Improving the quality of durian fruits involves adopting Good Agricultural Practices (GAP), encompassing proper fertilization, pest control, and harvesting techniques. Such practices ensure fruit size and quality uniformity, meeting local and international market standards.

Navigating the global durian market: Opportunities and challenges

Market demand drivers

China continues to be the driving force in the global durian market, importing a record US$6.99 billion durians in 2024 alone. This immense demand has spurred competition among Southeast Asian exporters. Vietnam, for instance, has rapidly increased its market share, reaching 41.5% in 2024. The Philippines, having gained market access in early 2023, exported durians worth $32.5 million to China in 2024, marking a 144.4% increase from the previous year.⁷

The surge in demand has also led to the popularity of durian-based products such as desserts and snacks, further expanding market opportunities. Additionally, e-commerce platforms have become vital channels for durian sales. Initiatives like DHL Express Malaysia's “Durian Express” facilitate next-day delivery to regions like Hong Kong and Singapore, demonstrating the potential of online sales in reaching broader markets.

Export hurdles

Despite the growing demand for consumption, exporters face several challenges. Logistical issues, including transportation costs and infrastructure limitations, can impede timely delivery. For instance, exporting durian from the Philippines to China is often more expensive than to other Southeast Asian countries.

Quality control is another critical concern. The detection of substances like Basic Yellow 2 in durian shipments has led to stricter import regulations in China, affecting exporters from Thailand and Vietnam. To address these challenges, the Philippines is investing in cold chain facilities and adhering to international food safety standards, such as ISO 22000, to enhance product quality and compliance.

Competitive landscape

The Philippines competes in exports with established durian exporters like Thailand, Malaysia, and Vietnam. Thailand remains the largest supplier but has seen a decline in market share due to quality concerns and reduced production. Malaysia's premium varieties, such as Musang King, have gained popularity, while Vietnam's proximity to China and competitive pricing have bolstered its position.

The Philippines' competitive advantages include its diverse durian varieties and favorable growing conditions. However, to strengthen its market position, the country must improve infrastructure, ensure consistent quality, and expand its presence in international markets.

Strategic actions: Catalyzing growth in the Philippine durian sector

Empowering farmers

To enhance durian production in the Philippines, adopting modern farming techniques is essential. Implementing advanced irrigation systems and integrated pest management (IPM) can significantly improve yield and quality. For instance, using drip irrigation ensures efficient water use, while IPM combines biological controls with organic pesticides to manage pests effectively.⁸

Education plays a pivotal role in this transformation. Farmer Field Schools (FFS) have been instrumental in promoting sustainable practices across Asia, including the Philippines. These schools provide hands-on training in Good Agricultural Practices (GAP), empowering farmers with the knowledge to produce high-quality durian that meets international standards.

Moreover, ensuring fair trade practices is crucial. Establishing transparent pricing and equitable trade relationships can help farmers achieve better income and foster long-term sustainability in the durian industry.

Building export infrastructure

Developing robust export infrastructure is vital for the Philippine durian sector. Investing in cold chain logistics and processing facilities can enhance product quality and shelf life, making it more competitive in international markets. The establishment of ORCA Cold Chain Solutions, the country's first fully automated cold chain warehouse, marks a significant milestone in this regard.⁹

Streamlining export procedures is equally important. Collaborating with government agencies to simplify documentation and compliance processes can reduce delays and costs, facilitating smoother entry into global markets.

Additionally, embracing technological advancements, such as IoT-based irrigation systems, can optimize resource use and increase efficiency in durian farming.

Branding and marketing for global recognition

Establishing a strong “Philippine Durian” brand is essential for global recognition. Highlighting unique varieties like Puyat and Duyaya, known for their superior taste and texture, can differentiate Philippine durians in the international market.

Implementing geographical indications (GIs) can further enhance brand value. GIs protect the reputation of regional products and promote sustainable development, as demonstrated by the Philippines' collaboration with the French National Institute of Origin and Quality (INAO).

Government and private sector collaboration

A collaborative approach between the government and the private sector is crucial for the growth of the durian industry. Government policies that support infrastructure development, research, and training can create a conducive environment for the industry. For example, the Department of Agriculture's initiatives in Davao have provided farmers with tools and knowledge to meet export standards.

Private sector investment is equally important. Partnerships with local and international companies can bring capital, technology, and expertise, accelerating the industry's development and global competitiveness.

Partnering with DHL Express to elevate Philippine durian in the trade boom

The Philippines holds a natural competitive advantage in the global durian trade, thanks to its favorable climate, rich varietal diversity, and increasing production capacity. As global demand, especially from China, continues to surge, the country is well-positioned to expand its footprint in high-value markets. However, realizing this potential requires a strategic focus on improving farming practices, investing in export infrastructure, and building a strong national brand.

To support this growth, reliable logistics are essential. DHL Express can play a key role as a global trade partner by offering seamless end-to-end logistics solutions tailored to the needs of perishable exports like durian. With advanced cold-chain shipping, proper packaging, and real-time tracking, we ensure fruit reaches international buyers in optimal condition. Moreover, our expertise in customs clearance and trade compliance helps exporters easily navigate regulatory complexities.

As the Philippine durian sector accelerates toward international success, partnering with a trusted logistics provider is more important than ever. Open a business account with DHL Express Philippines today and take the next step in bringing world-class durian to the global market.