By leveraging these insights, you can navigate the import process and position your business for success in Hong Kong.
Hong Kong's e-commerce market offers great opportunities for businesses. The convenience of pricing and supply chain attracts customers, and with reliable delivery solutions like DHL, e-commerce players can enjoy hassle-free shipping. Door-to-door delivery provides convenience to end customers, and e-commerce businesses can sell their goods to Hong Kong just like domestic businesses. Hong Kong's strong domestic consumption and retail sales growth make it an excellent e-commerce market.
Hong Kong’s already mature e-commerce market and total revenue is set to continue growing between 2023 and 2028 (8.93% CAGR).
An untapped opportunity or a slow-growth market? Hong Kong lags behind similarly wealthy economies when it comes to e-commerce as a share of total retail sales. Only around 8-12% of its retail spend is online. Compare this to the world’s leading e-commerce markets - China, 47%; Indonesia, 31.9%; and the UK, 30.6%.
Hong Kong's average revenue per e-commerce user (ARPU) is expected to be USD$1,381 in 2024.
Considering selling more eco-friendly products? Hong Kong could be a receptive market—as 61% of shoppers will pay more for sustainable products .
57% of online transactions in Hong Kong in 2021 took place on mobile. The market is set to grow further, driven largely by app-based social commerce, which is particularly popular with younger consumers.
* % of surveyed households who had bought from the product category in the previous 6 months
Around 25% of Hong Kong’s e-commerce transactions are cross-border, likely due to the island’s relatively small size. Mainland China is the most popular shopping destination (taking 37% of the market share), followed by the US (21%), and Japan (16%)10.
Hong Kong has a unique cultural blend of Chinese and Western influences, and festivals like Chinese New Year, Mid-Autumn Festival, and Christmas Eve are widely celebrated. E-commerce players can leverage these cultural trends and online shopping events like Double 11 (Singles' Day) and Black Friday to promote their products.
Certain commodities in Hong Kong are subject to import controls, and importers must provide corresponding import permits for customs clearance. These controlled commodities include animals and plants, controlled chemicals, dangerous drugs, dutiable commodities, food, infectious goods, pharmaceutical products and medicine, radio transmitting equipment, strategic commodities, hazardous chemicals, and alternative smoking products. It is crucial to obtain the required import permits in advance to ensure smooth clearance.
Hong Kong has relatively simple import regulations, with only four types of dutiable commodities requiring import duty:
Some commodities, such as medicine, rice, and egg products, require an import permit before shipment arrival. It is essential to familiarize yourself with the import regulations and secure the necessary permits for smooth customs clearance. Regulated items include:
More information can be found at:
In Hong Kong, customs clearance does not require a broker service. Typically, the forwarder or carrier, such as DHL, handles the import customs clearance on behalf of the customer.
However, importers and exporters need to lodge a trade declaration within 14 days of importation or exportation. The Census and Statistics Department provides detailed information on import/export declarations and their completion and lodgement processes.
In this section, DHL's expert on Hong Kong exports and shipping provides you with the insight and advice you to sell in this key market.
Compared to other countries, Hong Kong offers easy customs clearance for general goods. However, restricted goods like drugs, food, and livestock require special attention. It is important to note that Hong Kong does not use postal codes, relying on the accuracy of the address input from end customers. To ensure seamless delivery, DHL and other logistics providers may clarify the delivery address with the consignee to avoid any ambiguity.
Hong Kong consumers have embraced digital channels for buying luxury goods, clothing, accessories, electronics, and lifestyle products. Many retailers in the Hong Kong market operate both online and offline to attract customers and enhance the shopping experience. Credit card payment is widely accepted, with rewards linked to credit card use, such as cashback and air miles programs. Digital wallets like AliPay, WeChat Pay, Tap & Go, and Octopus are also popular payment methods.
Door-to-door delivery is the preferred method in Hong Kong, followed by options like leaving the package with a neighbor or collecting it from a service point or locker. Businesses should consider these preferences and ensure reliable and convenient delivery options for their customers.