Breaking into the EU market: Exporting leather goods from Pakistan

Pakistan's leather industry boasts a rich history deeply rooted in the country's cultural heritage. Renowned for its skilled craftsmanship and high-quality raw materials, the industry holds a significant position in the national economy, contributing to both employment and export revenues. According to OEC, Pakistan is the 4th largest exporter of leather apparel such as bags, jackets and shoes in the world. In 2022, leather exports from Pakistan reached $746M. The main destinations for Pakistan’s leather apparel exports were the United States, Germany, Poland and France, with Spain included as one of the fastest growing export markets. 

Clearly there is a high demand for Pakistan leather goods in the European Union (EU). For exporters of leather products from Pakistan, understanding the unique dynamics and navigating its regulatory landscape of the EU market is key to successful market penetration. 

Understanding the EU market’s demand for leather goods

The EU has a significant demand for leather goods, driven by its large population and high disposable incomes. Leather bags and leather accessories are particularly popular, with consumers valuing quality, craftsmanship, and style. According to the CBI, the value of leather bag imports to Europe is €4.75 billion in 2022, with the largest importers being France, Italy, Germany, the NEtherlands, Spain and Austria. Similarly, the CBI reports the import market for leather fashion accessories in Europe to be at around €2.9 billion.

However, it's important to note that EU consumers are also increasingly conscious of sustainability and ethical practices. They prefer products that are not only aesthetically pleasing but also environmentally friendly and ethically sourced. Exporters from Pakistan need to align their production practices and marketing strategy for leather products with these evolving consumer preferences to gain a foothold in this market.

The EU’s regulatory environment for leather goods

The EU has a comprehensive regulatory framework in place to ensure the safety and quality of imported goods. Leather products from Pakistan need to comply with various EU export requirements, including:

• EU General Product Safety Directive (GPSD): This directive mandates that all products sold in the EU must be safe for consumers.
• REACH Regulations: This regulation controls the use of chemicals in products, ensuring they are safe for human health and the environment.
• EU Product Certification: Certain leather products may require specific certifications, such as those related to fire safety or restricted substances.

Ensuring quality and compliance

Maintaining high quality and ensuring compliance with EU regulations are paramount for Pakistani leather exporters.

Quality standards

The EU market demands products that meet stringent quality standards. Pakistani exporters need to focus on using premium raw materials, employing skilled craftsmanship, and implementing robust quality control measures throughout the production process. Consistency in quality is crucial for building a strong reputation and securing repeat business from EU buyers.

Certifications

Several certifications can help leather exports from Pakistan demonstrate their commitment to quality, sustainability, and ethical practices. Some of the important certifications for leather products include:

• REACH certifications: Ensuring that all chemicals used in leather production are registered and comply with REACH regulations.
• Eco-labels: Obtaining eco-labels that indicate the product's environmental friendliness and sustainability.
• Ethical sourcing certifications: Certifying that the leather is sourced from suppliers who adhere to ethical labor and animal welfare practices.
• EU quality management system certificate: Demonstrating a commitment to consistent product quality and customer satisfaction through standardised processes like ISO.
• These certifications can significantly enhance the credibility and marketability of Pakistani leather goods in the EU market.

Building a competitive edge

To stand out in the competitive EU market, Pakistani leather exporters need to build a competitive edge by focusing on innovation, design, and strategic marketing.

Innovation in leather production

Embracing new technologies and techniques in leather production can lead to improved product quality, increased efficiency, and reduced environmental impact. For example, adopting chrome-free tanning processes and using eco-friendly dyes can appeal to environmentally conscious consumers.

Design and craftsmanship

Pakistani leather artisans possess exceptional skills and expertise, which can be leveraged to create unique and appealing designs. Highlighting the traditional craftsmanship and intricate detailing in Pakistani leather goods can differentiate them from mass-produced products and resonate with EU consumers who value authenticity and artistry.

Strategic marketing

Effective marketing plays a vital role in establishing a brand presence and reaching the target audience. Pakistani exporters need to develop a comprehensive marketing strategy for leather products, including online and offline channels. Participating in international trade fairs, collaborating with EU distributors, and utilising e-commerce platforms can help showcase Pakistan’s leather goods to a wider audience.

Navigating trade and logistics for leather export from Pakistan

Understanding trade policies, ensuring compliance with EU export requirements, and implementing efficient supply chain management are paramount for successful leather export from Pakistan to the EU.

Trade policies and agreements

The Generalised System of Preferences Plus (GSP) is a crucial trade arrangement that significantly benefits Pakistani leather exporters. Under this scheme, the European Union offers duty-free access to a wide range of Pakistan products, including various leather goods such as bags, wallets, belts, shoes, and jackets. This preferential tariff treatment can substantially enhance the competitiveness of Pakistani leather exports in the EU market by reducing or eliminating import duties.

To make the most of the GSP, Pakistani exporters should:

• Verify product eligibility: Carefully review the EU's list of GSP eligible products to confirm if their specific leather goods qualify for preferential treatment. Resources such as the Trade Development Authority of Pakistan (TDAP) website and the EU's Market Access Database can provide detailed information on product eligibility.
• Understand rules of origin: Ensure that their leather products meet the GSP rules of origin, which require a certain percentage of the product's value to be added in Pakistan. This can be achieved by using locally sourced raw materials and carrying out substantial manufacturing processes within the country.
• Obtain necessary documentation: Prepare and submit the required documentation, including certificates of origin and other relevant export documents, to claim the GSP benefits at the time of import into the EU.
• Stay informed: Keep abreast of any updates or changes to the GSP scheme, as well as other trade policies and agreements between Pakistan and the EU. This will help exporters navigate the regulatory landscape effectively and identify new opportunities for market access.

Logistics and supply chain management

Efficient logistics and supply chain management are crucial for timely delivery and cost optimization. Partnering with reliable international logistics providers like DHL Express for customised freight solutions and customised logistics solutions can streamline the export process and ensure your leather products from Pakistan reach EU customers seamlessly. 

Create a business account with DHL Express Pakistan today to take advantage of seamless shipping to Europe and break into the EU market for your leather goods.