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Corporate Social Responsibility (CSR) has become an integral part of operating a business in today’s fiercely competitive landscape. Companies must now consider their impact on society, the environment, and their stakeholders, establishing a robust CSR strategy to ensure long-term competitiveness.
CSR, ESG (Environmental, Social and Corporate Governance) and SDG (Sustainable Development Goals) are interconnected concepts that businesses should understand to develop effective socially responsible strategies. Let’s take a closer look into these concepts and how DHL's environmental logistics solution, GoGreen Plus, helps businesses implement CSR by utilizing renewable aviation fuels to reduce carbon emissions, enhance brand image, and demonstrate a commitment to sustainability.
Corporate Social Responsibility (CSR) refers to a company’s responsibility to act ethically and contribute positively to society, the environment, and stakeholders while pursuing economic interests. Simply put, companies should not only generate profits but also consider their impact on employees, consumers, communities, and the environment.
There are various ways in which companies can implement CSR, such as reducing carbon emissions in operations, supporting community projects, and providing a quality working environment. Increasingly, companies see CSR as a key factor in their long-term success, as it not only strengthens their brand image, but also fosters positive interactions with various sectors of society.
CSR emphasizes the voluntary social responsibilities of corporations and how they can minimize negative impacts on the environment and society by improving their day-to-day operations. This covers a broad range of aspects, including ethical business operations, environmental sustainability, and employee rights.
ESG highlights the quantifiable performance of corporations in environmental, social, and corporate governance aspects. It is a set of indicators designed for investors to understand the sustainability performance of corporations through specific evaluations, helping them assess long-term risks and potential returns. Unlike CSR, which leans more towards voluntary ethical standards, ESG focuses more on the concrete actions and quantifiable social impact of a company.
SDG are global development goals proposed by the United Nations, covering 17 specific areas of sustainable development, such as poverty eradication, climate action, responsible consumption, and production1. The SDGs provide businesses and governments with concrete targets for sustainable development, guiding CSR and ESG implementation.
In simple terms, CSR serves as a framework for companies to manage their social responsibilities, ESG acts as a performance assessment standard, and SDG outlines global sustainability goals.
Implementing CSR provides a range of benefits that go beyond the ethical aspect. This includes advantages such as:
SROI (Social Return on Investment) is a measure of CSR that helps companies quantify their social and environmental impact. Unlike traditional financial returns, SROI emphasizes a company's contribution to society, including employees, communities, and the environment. By using SROI, businesses can clearly demonstrate the actual impact of their CSR programs. This gives the public a better understanding of their social responsibility commitments, shows how these programs create value for society, and allows them to optimize their CSR strategies based on data and insights.