Diwali, the Festival of Lights

Diwali is one of the most famed and eagerly awaited carnivals in India. It symbolizes the triumph of light over darkness, good over wrong, and knowledge over ignorance.

With its rich cultural significance, it is no wonder that Diwali is celebrated with immense enthusiasm and fervour in India and worldwide. As Diwali approaches, Indian exporters are gearing up for a surge in demand, and DHL Express is here to support them with its reliable and efficient express services.

Diwali Shopping and Indian Exporters

During Diwali, people abroad seek out Indian products like sweets, jewellery, handicrafts, apparel, electronics, and automobiles, creating a golden opportunity for Indian exporters.

Export Statistics

Diwali shopping has a profound and noticeable effect on both e-commerce and m-commerce platforms domestically and internationally. Let's look at some cross-border statistics to underline the potential for Indian exporters during Diwali.

Cross Border Statistics:

E-commerce and m-commerce offer substantial benefits for cross-border purchases. M-commerce takes the convenience of e-commerce a step further by enabling cross-border shopping through mobile devices such as smartphones and tablets.

• The global e-commerce market size is expected to grow exponentially from $5.2 trillion in 2021 to about $8.1 trillion by 2026. (Statista)

• Mobile e-commerce (m-commerce) sales have grown substantially and are expected to reach $534.18 billion, or 40.4% of e-commerce sales, in 2024. (Insider Intelligence)

• Cross-border e-commerce sales grew from $750.1 billion in 2022 to an estimated $6.585 trillion by 2032. (Market Research Future)

• In 2022, 41.8% of all retail e-commerce sales worldwide came from mobile, indicating the rise in “m-commerce.” (Insider Intelligence)

The trends have opened new opportunities for Indian exporters to expand their reach globally. 

Key Products in Demand:

Gift Shopping: Diwali is a time for exchanging gifts among friends and family, and these gifts could be anything like:

1. Fashion and Jewellery Sales: Apparel, jewellery, and accessories are in high demand during Diwali. Besides being traditional, purchasing new jewellery is also considered to bring luck and prosperity.

2. Home Decor and Furnishings: Many people redecorate their homes for Diwali. Consumers shop for items like lamps, wall art, candles and furniture.

3. Electronics and Appliances: Diwali is a popular time for purchasing electronics and home appliances as consumers take advantage of discounts and promotions to upgrade their gadgets and household items.

4. Food and Beverages: Sweets, snacks, and delicacies prepared and exchanged with loved ones are musts for celebrations. 

5. Automotives: Diwali is considered auspicious for buying new vehicles, drastically increasing demand during this festive season.

Key Export Destinations:

With the growth of e-commerce and global demand during this festive season, there are many countries where exporters have potential markets. The United States, the United Kingdom, Canada, and Australia are some of the top importing countries. 

According to ITA data, the cross-border e-commerce share of total e-commerce revenue is 3% in the USA, 17% in the UK, 20% in Australia, 3% in Canada, 85% in UAE, 26% in Germany, and 35% in France.

Please note that customs and duty regulations can change, and specific requirements may vary depending on the product type and value. To learn more about the required documents and customs regulations, please click here.

DHL Express - Your Trusted Partner

DHL Express, a global leader in express logistics, understands the significance of Diwali celebrations and the crucial role of Indian exporters in meeting the demands of the festival. Whether you are a business or want to ship to your friends and family staying abroad, DHL Express is your ideal shipping partner.

Speed and Reliability: We provide one of the fastest and most reliable shipping services in the world. 

Customized Solutions: We offer tailor-made solutions to meet the specific needs of Indian exporters.

International Reach: We operate in over 220 countries and territories, ensuring that your Diwali products can reach customers worldwide.

Efficient Customs Clearance: We have a global network and expertise in customs clearance.

Sustainable Practices: DHL Express is committed to sustainability and reduces its carbon footprint through various eco-friendly initiatives, aligning with the values of an environmentally conscious Diwali.

Light up the world, and let DHL Express be your beacon this Diwali.