However, international shipping to Germany, like any cross-border trade, presents unique challenges. It requires careful navigation of intricate import restrictions, German customs procedures, shipping costs, and specific market demands. While the potential rewards are substantial, ensuring a successful export strategy demands a thorough understanding of these complexities.
Let's delve deeper into the intricacies of shipping from Japan to Germany, providing you with a comprehensive guide to overcome these hurdles.
Germany boasts Europe's largest economy¹ and is also the largest export market for Japan in Europe² according to Statista. As the continent's powerhouse and the third-largest economy globally³, it presents a compelling proposition for businesses looking to expand their reach.
The robust demand for high-quality Japanese products, particularly in sectors like automotive, electronics, and machinery⁴, underscores its potential. Germany's thriving e-commerce landscape, projected to grow by 8% annually⁵, also provides additional opportunities for Japanese businesses.
Complying with Germany's customs procedures is crucial for businesses looking to send packages and goods from Japan to Germany. This entails understanding the necessary documentation, including Commercial Invoices, Certificates of Origin, and Product Licenses. It's also essential to be aware of import regulations applicable to Japanese businesses, such as safety standards and product labeling requirements.
As an example of the intricate regulations around exporting to Germany, it's important to be aware of the import taxes and duties imposed on many products, which will add to your overall shipping costs for export from Japan. If you prefer to cover these costs rather than pass them on to your customer, you must clearly indicate the account responsible during the booking process on the Air Waybill.
For further guidance and information, it's advisable to contact the German Customs authorities.
Certain products or goods, particularly those classified as customs-restricted items, require government approval before being exported to Germany. Japanese businesses can ensure compliance and avoid exporting prohibited goods by checking with relevant agencies, such as the German Customs Authorities, well in advance to ensure smooth customs clearance. Other regulatory bodies, such as the Federal Ministry of Finance and the Federal Agency for Technical Relief, may also need to be consulted depending on the specific nature of the product being exported.
Specific products that typically require government approval include:
● Alcoholic beverages: These are subject to excise duties and may require specific licenses or permits.
● Foodstuffs: Food products must meet strict safety and labelling requirements to protect consumer health.
● Biological substances: This includes plants, animals, and their derivatives, which may be subject to quarantine or health regulations.
● Electronics: Certain electronic devices may need to comply with specific technical standards or electromagnetic compatibility regulations.
It is crucial for Japanese businesses to be aware of these restrictions and to obtain the necessary approvals. Other goods facing import restrictions may include:
Understanding how Germany calculates customs duties and the Value-Added Tax (VAT) is crucial for accurate cost estimates. The standard VAT rate is 19%, but certain import goods may qualify for a reduced rate of 7%. The EU-Japan Economic Partnership Agreement (EPA) has significantly reduced or eliminated tariffs on a wide range of products, making it even more attractive for Japanese businesses to export to Germany.
The EU-Japan EPA offers a wealth of opportunities for Japanese businesses seeking to enter the German market. Beyond tariff reductions, the agreement also simplifies customs procedures, promotes investment, and opens up public procurement opportunities.
Successfully exporting to Germany requires a nuanced understanding of the market and consumer behavior. Here are three key tips to help you maximize your success.
German consumers are known for their reliance on research before making purchase decisions. It is imperative for exporters to Germany to provide accurate and transparent information about their products. Actively encourage and respond to customer feedback and prominently display any awards or certifications your products have received.
High shipping costs from Japan to Germany can be a major deterrent for German consumers. Strive to keep shipping costs reasonable and communicate pricing transparently. Consider offering free shipping on orders above a certain threshold, a strategy that resonates well with the high average order values typical of German online shoppers. Additionally, convenient return shipping options are highly valued, even slightly more so than free returns.
Getting a foothold in the German market can be challenging without a network. Partnering with a distributor or retailer can be instrumental in reaching potential customers more effectively. A distribution or retail partner can also provide valuable insights, feedback, and support on various aspects of doing business in Germany, such as marketing, logistics, customer service, and legal issues.
By following the tips covered in this guide, you can streamline your shipping process, ensure timely deliveries, and navigate customs regulations with ease, making your expansion into Germany and the broader EU market smoother.
If you’re an exporter looking for fast and reliable logistics providers, consider opting for DHL Express Japan for international shipping to Germany. With our extensive global network and cutting-edge shipment visibility tools, DHL Express Japan is well-positioned to help you overcome the hurdles involved in entering the EU market.
Sign up for a DHL Express Business Account today and start your journey into cross-border shipping with us. Experience firsthand how we can help you unlock the vast potential of the German and European markets.
*1 & *3 Investopedia: The Top 25 Economies in the World
*2 Statista: Japan's main export partners in 2023| Statista
*4 & *5 TRADING ECONOMICS: Japan Exports to Germany - 2025 Data 2026 Forecast 1988-2024 Historical
*6 BEZOS®: The Ultimate Guide to Importing Products Into Germany
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