The social seller’s guide to overseas shipping from Cambodia

For social sellers in Cambodia that are expanding their reach through social media and online platforms, partnering with a reliable logistics and international shipping provider is crucial. A trusted shipping partner helps ensure that your products are delivered efficiently, safely, and on time, building your reputation and customer trust across borders. This is especially important as more Cambodian social sellers tap into regional and global markets, where timely delivery and secure handling can make or break customer satisfaction.

However, even with the right logistics partner, knowledge of shipping procedures for Cambodia and other key destinations remains essential. By being proactive and informed, social sellers and small e-commerce businesses can make smarter shipping decisions, maintain compliance, and strengthen their international presence with confidence.

Understanding Cambodia’s social media shopping trend

In 2024, more than 9.66 million Internet users emerged in Cambodia, with an Internet penetration rate of 56.7%. As online connectivity grows, more Cambodians are turning to social media not just for entertainment but also for shopping and entrepreneurship. According to Kepios, the number of social media users in Cambodia increased by 1.2 million between early 2023 and early 2024, a clear sign of the country’s expanding digital economy. 

This surge in online activity has fueled the rise of social commerce in Cambodia, where sellers use platforms like Facebook and TikTok to reach customers directly through live selling, short videos, and interactive content. DataReportal reports that TikTok Cambodia’s advertising audience grew by 41% between 2023 and 2024, highlighting how businesses are leveraging paid ads and influencer-driven campaigns to boost visibility. ¹

With more consumers engaging in online shopping through social media, Cambodia has the potential to become a vibrant hub for digital retail and cross-border e-commerce.

Navigating the logistical pain points of a social seller

While there is potential for global expansion, it also introduces new logistical challenges that could make or break social sellers and their businesses. For those who have already mastered domestic deliveries, expanding into international shipping can be a completely different experience. Without a formal shipping and fulfillment system, social sellers often face multiple pain points:

• Customs complexity: Sending parcels abroad involves navigating customs paperwork and adhering to import regulations. Without guidance, packages can be delayed or returned.
• Additional cost for unexpected taxes & fees: International deliveries often involve hidden charges such as duties, tariffs, or service surcharges. When these aren’t accounted for upfront, they can eat into your profit margins or frustrate customers who are asked to pay unexpected fees upon delivery.
• High-risk dropshipping: For social sellers using a dropshipping logistics model, inconsistent shipping can lead to customer complaints and refund disputes.

For customers shopping on social media or e-commerce platforms like Facebook, TikTok, or Instagram, trust is everything. Once you’ve captured their attention through engaging live selling, that trust must be reinforced through a reliable delivery experience. Smooth, transparent, and on-time shipping not only builds buyer confidence but also sets you apart from other sellers. By partnering with an experienced logistics provider and streamlining your shipping process, you can ensure that your customers’ post-purchase journey is as seamless, turning first-time buyers into repeat customers.

How social sellers and small businesses can ship worldwide

For social sellers or small businesses shipping products overseas, a strategic approach to packaging, documentation, and customs is essential. Adopting best practices for your business ensures that your products arrive safely and on time.

1. Packaging for success

Good packaging is your product’s first line of defence during international transit. Parcels may go through multiple handling points, changing weather conditions, and long-distance journeys. As such, investing in export-grade, durable materials is essential to keep your products safe and intact upon arrival.

These are a few best practices to ensure your packaging is ready for export:

• Use sturdy, corrugated boxes that can withstand stacking and pressure.
• Add protective fillers such as bubble wrap, foam, or air cushions to prevent movement and absorb shock.
• Seal packages securely with strong, weather-resistant tape to protect against moisture and tampering.
• Cushion fragile items properly and label them clearly to minimize the risk of damage during transit.

Clear and durable labeling is equally important for smooth delivery. Every package should include:

• The complete shipping address and country of destination
• The recipient’s contact information
• Handling instructions like “Fragile”, “Keep Dry”, or “This Side Up”

Investing time and resources into proper packaging and labelling not only protects your products during shipment but also builds trust and credibility with international customers. By ensuring your shipments are secure, clearly marked, and professionally presented, you set the stage for a seamless delivery experience that leaves a lasting impression and encourages repeat business.

2. Ensure proper documentation 

Before exporting to your target country, keep in mind the following supporting documents that you should submit to ensure smooth international delivery:

• Commercial Invoice or Contract of Sale: Issued by the supplier, detailing the goods, value, and terms of sale.
• Transport Documents: Such as a Bill of Lading or Air Waybill, which act as the shipping contract between the carrier and the shipper.
• Packing List: Itemizes the contents, quantities, and dimensions of each package.

Additional documents may be required depending on the product or destination:

• Shipping Documents: Any other relevant shipping paperwork.
• Licenses, Permits, or Certificates: Documentation issued by Customs or other regulatory agencies, such as the Ministry of Industry, Mines and Energy for jewelry, textile, and paper products. ²
• Certificate of Insurance: To provide coverage for potential loss or damage during transit.
• Certificate of Origin: Confirms the country of origin for tariff and trade purposes.
• Other Related Documents: Any other paperwork required by the importing country or carrier.³

3. Understanding international customs

Customs clearance is a critical checkpoint in the export process. When preparing to export, a properly completed Customs Declaration form should be submitted electronically via ASYCUDA World and in hard copy at a Customs clearance office. ⁴ Otherwise, inaccurate or incomplete declarations can result in costly fines, confiscation, or long delays at the border.

Each country has its own import regulations, prohibited items, and tax structures. Therefore, researching these in advance or consulting your logistics provider helps you avoid unnecessary issues. By staying compliant with customs documentation and regulations, you not only ensure faster clearance but also enhance your reputation as a reliable international seller.

DHL Express: The e-commerce logistics partner for social sellers

As your business evolves from casual social selling to consistent international fulfillment, you require a logistics and shipping partner that understands your unique challenges. This is where DHL Express can be of service.

With decades of experience supporting e-commerce businesses worldwide, DHL Express has provided social sellers and small businesses with the tools and expertise needed to compete globally. From reliable shipping solutions to comprehensive customs support, DHL Express ensures your international deliveries are fast, efficient, and hassle-free.

This is how DHL Express helps you thrive:

• Expert Customs Handling: DHL Express simplifies customs procedures by assisting with permits, licenses, and post-clearance modifications, ensuring your shipments meet international compliance standards.
• Global Shipping Network: With access to over 115,000 service points across 220+ countries and territories, you can ensure reliable delivery anywhere in the world with DHL Express.
• Transparent Tracking: Real-time tracking tools are available to keep both you and your customers informed at every stage of the shipment, reducing uncertainty and manual follow-ups.
• Digital Tools for Efficiency: The MyDHL+ platform allows you to create shipping labels, generate invoices, schedule pickups, and obtain instant shipping quotes—all from a single, easy-to-use dashboard.
• Flexible Shipping Solutions: Whether sending single parcels or bulk orders, DHL Express tailors services to your shipping volume, frequency, and business needs.

From local clicks to global success: Let DHL Express work with you for your global expansion

Social commerce has opened opportunities for many Cambodian small businesses to expand, with social media platforms like Facebook and TikTok making it easier than ever to connect with buyers. But real growth happens when you can deliver beyond borders.

By understanding international shipping procedures and adopting best practices, your small online business can confidently reach customers worldwide. With DHL Express as your global partner for shipping and logistics solutions, you gain a trusted ally to help navigate every step of the shipping process, ensuring your products arrive on time and intact.

Your business already has an audience. Now it’s time to give it a global reach.

Open a business account today and take your social selling journey from local clicks to worldwide success.