THREE SIMPLE RULES FOR M-COMMERCE
Globally, mobile commerce penetration is high, but it’s not without its downside: at 85.6%, the cart abandonment rate for mobile users is higher than on any other device11.
So, how can your business avoid this pitfall? By remembering these three golden rules of m-commerce:
1. Keep it simple
Typing on a small screen can be fiddly and frustrating. Remember this when you’re requesting information from customers. Keep form filling to a minimum – offering Guest Checkout is highly valued – and allow customers to pay with their digital wallets so they can complete checkout with minimal taps.
2. Keep it fast
A slow loading page is a sure way to lose customers. Invest heavily in this, and keep pop-ups and ads to a minimum – they can slow down the customer’s browsing experience.
3. Keep it intuitive
Think about the way users scroll and browse on mobile – your commerce site should be compatible. We’ve said it before and we’ll say it again: the best way to achieve this is to invest in a dedicated mobile app for your business. It will pay off in sales!
Small screen, big sales: for more tips to help you maximize your mobile commerce strategy, check out this guide. Happy selling!