Whether you’ve just kickstarted your e-commerce business or want to improve an existing e-commerce social media strategy, every plan needs to have its basics established. Be it deciding on the right platform to market your business or setting social media goals, a good plan must be present before tackling other tactics. To do so, evaluate the top-ranking social apps in the region, study your target audience and conduct competitive analysis. Even a social media audit or e-commerce website analytics can be leveraged to better support social efforts to reach specific business goals.
To remain relevant to the changing needs of consumers, constant engagement is needed in the social media space. Even if an e-commerce website offers a seamless customer experience while shopping, the lack of personal connection can lead to an influx of zombie followers on social platforms. Be it through the use of hashtags or sending push messages on social platforms like WeChat to promote an e-commerce website, significant planning is thus required to maintain a brand’s online reputation. Utilise social listening and campaign to stay on top of the game. Combine paid strategies in addition to these organic ones to improve brand recall and customer acquisition.