#eCommerce

Guide to international shipping from Japan to the UK

Katy Starling
Katy Starling
7 min read
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International Shipping from Japan to UK - DHL Express JP

Importing goods from Japan to the UK involves several key considerations to ensure smooth and efficient deliveries. This guide provides an overview of essential aspects, including customs regulations, estimated shipping times, and the range of available shipping services. 

Additionally, understanding the importance of choosing the right shipping partner is crucial for a hassle-free experience. By being well-informed about these factors, businesses and individuals can navigate the complexities of international shipping from Japan to UK more effectively and ensure timely delivery of goods.

Doing business in the UK: Market overview

The UK is a lucrative opportunity for businesses with its thriving e-commerce market. In 2023 alone, the sector generated a remarkable US$131.5 billion in revenue, capturing 38.1% of the country's total retail sales. This impressive performance is fueled by a nation of avid online shoppers, with nearly 60 million e-commerce users expected in 2023 out of a population of 67.8 million. Forecasts predict the overall e-commerce revenue to soar to US$185.37 billion by 2028, underscoring the vast potential for businesses venturing into this market.

A thriving e-commerce market

A thriving e-commerce market

In 2023, the overall revenue of the UK’s e-commerce industry reached US$131.5 billion(2) – amounting to 38.1% of the country’s total retail sales(3).

A nation of online shopping lovers

A nation of online shopping lovers

In 2023, the UK was expected to have had nearly 60 million e-commerce users(4). With a current population of 67.8 million(5), that’s an impressive proportion!

Further growth on the horizon

Further growth on the horizon

The coronavirus expedited the UK e-commerce market's growth(6), and the increase is expected to continue over the next several years across all product categories(7). By 2028, overall revenue is forecast to reach US$185.37 billion(8).

graphic image of statistics

Data from the 12 months to October 2023

Consumer trends in the UK

The leading online marketplaces in the UK, sorted by monthly visits (in millions), are:

  • Amazon (328.1 million)
  • eBay (218.8 million)
  • ASOS (70.8 million)
  • Wayfair (10.5 million)
  • Vinted (9 million)

Popular e-commerce categories amongst UK consumers include fashion, hobbies, electronics, food and personal care.

The national currency is pound sterling (GBP). Display prices on your website and accept payment in this currency to attract UK buyers.

What do UK consumers care about when shopping online?

Price Sensitivity

Price Sensitivity

45% of UK shoppers cited "lower price" as their primary reason for buying from international sellers.

Need for Speed

Need for Speed

Half of the respondents identified "longer delivery time" as a deterrent to cross-border purchases.

Delivery Flexibility

Delivery Flexibility

Over half (53%) of UK consumers would abandon their purchase if they were unhappy with the available delivery options.

These findings emphasize the need for competitive pricing, fast shipping, and flexible delivery options to capture the UK market. Partnering with an international shipping expert with express delivery or on-demand delivery services can significantly enhance your appeal to these discerning shoppers.

Notable shopping holidays in the UK

E-commerce sales in the UK consistently surge during these peak shopping periods:

  • Mother's Day (March)
  • Father's Day (June)
  • Amazon Prime Day (July)
  • Black Friday/Cyber Monday (November)
  • Christmas and the post-Christmas sales (December/January)

Preparing your shipment: Documentation and packaging essentials

Proper documentation and secure packaging are vital for seamless customs clearance and safe delivery into the UK. Here are the key points to keep in mind:

Proper documentation

Below is a list of essential documents needed to ensure compliance with customs regulations to facilitate smooth customs clearance between Japan and the UK.

  • Commercial Invoice: This document details the transaction between the exporter and the importer, including the value, quantity, and description of the goods. It serves as the primary document used by customs authorities to assess duties and taxes.
  • Packing List: This list provides detailed information about the contents of each package, including dimensions, weight, and the type of packaging used. It helps customs authorities verify the shipment and assess the appropriate duties and taxes.
  • Certificate of Origin: This document certifies the country where the goods were manufactured. It may be required to qualify for preferential tariffs under trade agreements like the UK-Japan Free Trade Agreement (FTA).
  • Import License: Certain goods, such as restricted items, may require an import license before they can be brought into the UK. This ensures that the importer has permission to import specific goods.
  • Bill of Lading (BOL) or Air Waybill (AWB): This is a contract between the shipper and the carrier detailing the terms of the transportation of goods. It serves as a receipt and provides proof of shipment.
  • Customs Declaration (C88/Single Administrative Document): This document is required to declare the goods being imported and to provide necessary information to customs authorities for processing.
  • Import VAT Certificate (C79): This certificate is issued by His Majesty's Revenue and Customs (HMRC) and provides proof of the import VAT paid, which can be reclaimed by VAT-registered businesses.
  • Insurance Certificate: This document proves the shipment is insured against loss or damage during transit.
  • Export Declarations: These are required by Japanese authorities to track goods leaving the country. The most commonly used form is the Japan Customs Export Declaration Form C-5010, which includes details such as the nature of the goods, their value, and their destination.

Secure packaging

Ensuring your shipments from Japan to the UK meet the required packaging standards is crucial for safe and efficient delivery. The UK has specific packaging standards to prevent the entry of pests and contaminants and to ensure the safety and integrity of the shipped items. 

UK packaging standards

  • ISPM 15 compliance: Any wooden packaging material (WPM) used in international shipping, such as pallets and crates thicker than 6mm, must comply with the International Standards for Phytosanitary Measures No. 15 (ISPM 15). This standard mandates heat treatment or fumigation of wood packaging to prevent the spread of pests and diseases.
  • Labelling: Packages must be clearly labelled with ISPM 15 marks if wooden materials are used.
  • Preventing contamination: Ensure packaging materials are clean and free from contaminants to avoid rejection or delays at customs.

Labelling guidelines

  • Clear labelling: Label the package with the recipient’s address, return address, and any special handling instructions (e.g., "Fragile" or "This Side Up").
  • Proper placement: Ensure labels are easy to read and placed on a flat surface of the package. Avoid placing labels over seams or on edges.
  • Compliance with UK standards: Include appropriate hazard markings if shipping hazardous materials and any required customs information or documentation in a clear plastic pouch outside the package.

Selecting appropriate materials

  • Use sturdy boxes: Double-walled boxes are recommended for heavy or fragile items to withstand the rigours of international shipping.
  • Wrap items individually: Use bubble wrap to prevent damage during transit. Packing peanuts or foam inserts should be used to fill empty spaces and provide cushioning.
  • Secure all seams: Use heavy-duty tape to prevent the box from opening during transit. Reinforce corners and edges with additional tape.

By following these documentation and packaging essentials, you can ensure a smooth shipping process from Japan to the UK, minimising the risk of delays and damage.

Navigating customs clearance

Understanding the customs clearance process in both Japan and the UK is essential to avoid delays and ensure a smooth shipping experience. 

Customs processes

Familiarise yourself with the customs requirements and procedures in both countries. In Japan, this includes the export customs declaration process, where exporters must submit necessary documentation such as the Commercial Invoice, Packing List, and Japan Customs Export Declaration Form (C-5010). For the UK, importers must prepare to handle documentation like the Commercial Invoice, Bill of Lading or Airway Bill, and any required import licenses.

Common customs requirements

  • Japan: Exporters must ensure that all goods are properly classified according to the Harmonized System (HS) codes. Accurate documentation is crucial for smooth customs clearance.
  • UK: Importers need to ensure that the goods meet UK standards and regulations. This includes providing necessary certifications (e.g., safety standards) and ensuring that all documentation is accurate and complete.
  • Potential Duties and Taxes: Be aware of the possible duties and taxes, including UK import tax. The UK charges import VAT on goods sent from outside the UK, and customs duty may apply depending on the value and type of goods. Understanding these costs will help you budget appropriately and avoid unexpected expenses.
  • Handling Customs Inquiries: Be prepared to respond to any customs inquiries promptly. Clear communication and accurate documentation are key to resolving any issues quickly. It’s essential to keep copies of all submitted documents and be ready to provide additional information if requested by customs authorities.
  • UK-Japan Free Trade Agreement (UK-Japan FTA): The UK-Japan FTA, part of the broader UK trade deal with Japan, can potentially reduce tariffs on certain goods, making it easier and cheaper to import/export between the two countries. Familiarise yourself with the specifics of this agreement to take advantage of any benefits it offers.

Prohibited and restricted commodities

To ensure compliance with UK import regulations and avoid customs delays, familiarising yourself with the list of prohibited and restricted items is also crucial. These include:

  • Illicit drugs
  • Offensive weapons (e.g., flick knives, gravity knives)
  • Self-defense sprays (e.g., pepper spray, CS gas)
  • Indecent and obscene material
  • Rough diamonds
  • Personal imports of meat and dairy products

Always consult the official UK government guidelines for the latest information on prohibited and restricted items.

    Shipping costs

    The UK VAT rate is 20%.

    For shipments valued under £135, VAT is collected at the point of sale.

    For shipments over £135, VAT will be collected at the point of import. Customs duties also become applicable for shipments valued over £135.

    The rate of duty is based on the Harmonized System (HS) Code tariff classification for the goods being imported. Generally speaking, it is the Importer of Record (i.e. either your business or your chosen logistics carrier) who will pay the import duties and taxes. Depending on the terms of trade you’ve chosen to ship on, these charges can be passed on to the goods recipient. It is best practice to either incorporate these costs into the price paid by consumers, or offer the option to pay customs duties and taxes at checkout, to avoid unwelcome surprises for your customers on delivery.

    You can find the correct HS code for your shipment easily via DHL’s MyGTS – a free, user-friendly platform that will help you navigate all aspects of international shipping. This includes the ability to calculate the Landed Cost for your goods in any country – i.e. your product cost, duties & taxes, and freight charges – to enhance your pricing strategy and ensure you have full transparency over the final costs. 

    DHL’s expert tips for exporting to the UK

    • EORI Number: If your business imports into the UK, ensure you have an EORI (Economic Operators Registration and Identification) number. It’s essential for customs clearance and can be obtained through the UK government.
    • Duties & Taxes Paid (DTP): Consider shipping your goods as DTP. While the receiver typically pays these costs, DHL's DTP service for account holders lets you (the shipper) cover them, preventing unexpected bills for your customers and enhancing their experience.
    • Record Keeping: Maintain meticulous records of all commercial invoices and customs paperwork, including your Import VAT Certificate (C79), as required by the UK government.
    • Postponed VAT Accounting (PVA): Leverage PVA to account for import VAT on your VAT returns instead of at the time of import, improving cash flow for your business.

    Benefits of choosing DHL

    • Smooth Customs Clearance: DHL provides customs expertise and guidance to help clear Japanese and UK customs efficiently, minimizing delays and ensuring your shipments arrive on time.
    • Reliable Tracking Systems: DHL provides advanced tracking systems that allow you to monitor your shipments in real time. This transparency helps you stay informed about the status of your deliveries at every stage.
    • Exceptional Customer Support: With dedicated customer support, DHL ensures any issues or inquiries are promptly addressed, providing peace of mind and exceptional service.
    • Robust Logistics Network: DHL's extensive logistics network guarantees efficient handling and delivery of your shipments. Their global reach and local expertise ensure that your goods are delivered on time and in excellent condition.
    • Transparent Pricing: DHL's transparent pricing and comprehensive service offerings make understanding the shipping cost from Japan to UK easy.

    Thinking of exporting to the UK?

    You’re in the right place! We know that the above guidelines may seem a little overwhelming, but that’s where partnering with DHL will pay off. As international shipping experts, we’ll support you through all customs procedures so that your shipment avoids delays. Sell to the world with DHL!

    Start your journey here

    Simplify your Japan to UK shipping with DHL Express Japan

    Whether you need to send a parcel from Japan to the UK or inquire about postage, DHL offers reliable solutions to meet your requirements. Wondering how much is shipping from Japan to the UK? With DHL, you can find the cheapest way to ship to the UK without compromising service quality.

    By choosing DHL Express for your shipping needs from Japan to the UK, you benefit from our comprehensive services, ensuring your shipments are handled with the utmost care and efficiency. 

    Open a DHL Express business account today to access a network that prioritises efficient and reliable international shipping, helping you stay competitive in the global market