A quick guide in hiring the right staff for your business:
1. Tweet to woo
Finding, hiring and keeping hold of e-commerce specialists is competitive. Break down the barriers of traditional recruitment when you’re searching for the best digital talent – your next top candidate could be a mere tweet away.
2. Ignore cover letters
You don’t have to spend time trawling through 100 cover letters from applicants. These days you can find (and advertise for) the digital stars of the future on Hubspot and Snapchat.
3. Small is beautiful
Keep your team lean, and keep your hiring tactical. If you’re running a small business, take on people who do the actual work, rather than manage. A core team of just 5-8 people can have a direct and measurable impact on your e-commerce turnover, and could multiply your revenue many times over.
4. Play matchmaker
Hire the relevant people as you go along. Identify the competencies you need for future growth, and then match the skill to suit. For instance, if you want to build up direct sales from your website, employ someone with proven email marketing experience.
5. Expect less
Leading digital recruiters recommend looking for an e-commerce professional with skills across many areas, but no candidate can meet your every expectation.
A basic understanding of HTML and website development? Good. Hot on analytics with a sound knowledge of e-commerce business models and performance? Great. Experienced with online ordering, payment and fulfillment processes? Excellent. A good grasp of digital marketing tools and techniques? Grab them.
6. Phone a friend
Networking and word of mouth recommendations are still one of the most trusted ways for small to medium-size business owners to find talented employees. So ask colleagues and ex-colleagues if they’ve seen or worked with anyone brilliant. Ask friends in your industry, ask local colleges and ask your own staff. You could strike candidate gold.