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Weekly Trade Update: 02/05/24

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Boost productivity digitally
Marketing challenges and solutions for 2024
Reduce your carbon footprint

Boost productivity digitally

SME leaders across the UK are looking for a solution to boost productivity within their business. With just 37% of established SMEs currently achieving productivity growth, it is important for leaders to identify areas for adaptation and improvement within their business. This could involve upskilling workforces or driving efficiency through existing tech. Prioritising productivity can help to drive growth, reduce unnecessary spending, and increase revenue.

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Marketing challenges and solutions for 2024

With the ongoing UK economic pressures affecting both businesses and consumers, businesses are needing to make adjustments in their marketing strategies in order to generate interest and continue to thrive. This could be achieved by moving away from traditional marketing approaches and instead exploring alternative methods such as personalisation and brand ambassadors. By embracing different techniques, businesses will be able to overcome these challenges to continue driving performance in this dynamic and competitive landscape.

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Reduce your carbon footprint

As consumer preferences shift towards more sustainable practices, it is importance for businesses to meet these demands. One way to do this is by adopting more sustainable shipping methods. Aiming for small but continuous improvements, SMEs can effectively reduce their carbon emissions. This article highlights several activities within e-commerce that increase a business’ carbon footprint. It offers alternatives and solutions that businesses can implement so they can work towards a more sustainable business and meet consumers eco-friendly preferences.

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