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Read our latest Trade Update

In this week's Trade Update:
UK-Morocco Partnership Strengthened Ahead of 2030 World Cup
Engaging all levels of customer intent
Understanding Breakbulk

UK-Morocco Partnership Strengthened Ahead of 2030 World Cup

During a recent visit to Morocco, significant advancements in the UK-Morocco partnership were announced, aiming to boost economic growth and create opportunities for UK businesses. A key announcement from the visit is that UK businesses will gain access to public procurement opportunities related to the 2030 World Cup, which is estimated to be around £33 billion, over the next three years. Additionally, the UK and Morocco will enhance cooperation on migration, counterterrorism, and climate change, with a £200 million investment in sustainable water and port infrastructure.

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Engaging all levels of customer intent

Digital marketing has traditionally focused on high-intent shoppers who are ready to purchase, but this approach can neglect a larger group of lower-intent users who are still exploring. While high-intent users convert quickly, focusing solely on them overlooks potential future buyers. To effectively engage all users, businesses should provide valuable resources early in the customer journey to help build trust. Nurturing users at every stage, rather than just chasing immediate sales, can help solidify relationships and push for long-term success.

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Understanding Breakbulk

Amidst the ever-changing landscape of international commerce, businesses are always looking for ways to optimise their shipping operations. Breakbulk shipping offers a solution, particularly for those dealing with high-volume shipments to single destinations. By consolidating individual orders into a single shipment, businesses can streamline customs procedures and enhance overall efficiency. This article will explore Breakbulk shipping, its benefits, and requirements, and how DHL Express can support your logistical needs.

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