Government pledges 50,000 new apprenticeships
The government has said it will push £725 million into apprenticeship programmes, aiming to help tackle youth unemployment. A key part of this is the removal of the 5% levy currently required from SMEs, meaning training costs for eligible apprentices will be fully funded. These reforms aim to simplify the apprenticeship system, making it easier for SMEs to train and invest in young talent. This is a great opportunity for SMEs to provide career pathways for young people, with reduced complexity and financial hurdles.
Find out moreDrive engagement through personalisation
Did you know that 72% of consumers only interact with messaging that is tailored to their interests? AI is changing the marketing landscape by allowing businesses to deliver personalised experiences at scale. By leveraging AI through efforts such as personalised discounts and cross-selling, businesses can enhance customer engagement, improve targeting, and drive higher conversions.
Find out moreUnderstanding the conscious consumers
Mindful consumerism is on the rise and is reshaping how people shop. Today’s customers are increasingly looking beyond price and convenience, instead prioritising the environmental impact of every purchase. To help your SME stay on top of this, this article explores who these conscious consumers are, what drives their decisions, and how you can earn their loyalty through authentic, transparent, and sustainable efforts.
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