How small business owners can make the most of August
Productivity is an incredibly important element of running a successful small business. So, while lots of businesses experience the summer slowdown, August is a perfect opportunity to maximise the time you have to re-equip for the rest of the year. Small Business Commissioner Emma Jones CBE runs down four areas you could review and refresh: Sales & Marketing, Team, Finance, and Support. Read more to see what you could do as we head towards the peak season.
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TikTok Shop reaches 300,000 UK sellers as social commerce booms
Social commerce shows no signs of slowing down as TikTok report a 200% year-on-year increase of new sellers joining TikTok Shop and the number of UK small businesses now selling on the platform eclipsing 300,000. From butchers’ shops to beauty bloggers, no sector is off-limits when it comes to success. Click to find out what’s fuelling this rapid rise, and how sellers can position themselves to benefit.
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ChatGPT’s new ads could catch thousands of small businesses out
ChatGPT is allowing advertisers to optimise campaigns towards purchases and leads rather than traditionally paying just for clicks. While this is widely viewed as ChatGPT’s biggest challenge yet to Google Ads, Thomas Phillips, Founder of DTC SEO, believes many businesses risk misreading the results. Phillips said: “The biggest mistake businesses could make is moving their budget away from Google simply because ChatGPT appears to convert better. They’re serving different moments in the buying journey. The smartest advertisers will use both."
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