What does the UK social media ban for U16s mean for online sellers?
Following Australia’s lead, the UK government announced it will ban social media platforms from providing services to under-16s from next spring. This is set to have a knock-on effect for online retailers, specifically those who use platforms such as TikTok and Instagram for customer acquisition. Read more here to see which industries could be impacted and how retailers will need to rethink their marketing strategies.
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Common B2B SEO mistakes SMEs make and how to fix them
Between managing customer relationships and handling operational tasks, there is rarely enough time to sit back and map out a digital marketing strategy. Without a clear online growth plan, you could potentially be missing out on highly qualified traffic. A common roadblock for SMEs is the significant difference between search engine optimisation, or SEO, for B2B businesses compared to B2C sales, read more to discover some of the other B2B SEO mistakes and how to fix them.
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Best AI accessibility tools for ecommerce businesses
Accessibility in ecommerce refers to designing websites and digital content, so all users, including those with disabilities can access and use them effectively. According to WebAIM, 94.8% of homepages have detectable Web Content Accessibility Guidelines (WCAG) failures, with an average of 51 errors per page. Identifying and fixing website accessibility issues has traditionally required manual audits and developer resources. Read more to see how AI accessibility tools can help enable more efficient scalable accessibility improvements to your website.
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