UK and Gulf strike historic multi-billion-pound trade deal
Last week the UK became the first G7 country to secure a trade deal with the Gulf Cooperation Council (GCC), which will remove tariffs on food exports, medical equipment, and advanced manufacturing, eliminating an estimated £580m in duties a year. Business and Trade Secretary Peter Kyle said: “this announcement sends a clear signal of confidence - giving UK exporters the certainty they need to plan ahead and reinforcing the strength and stability of the UK’s trading relationship with the Gulf at a critical moment."
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Google announces Universal Cart: what it means for online stores
Google recently announced the launch of Google Universal Cart, an AI-powered shopping ecosystem designed to create a seamless cross-platform shopping experience. Instead of consumers having to jump between different retailer websites, and manage separate checkouts, Universal Cart will act as a single shopping hub following the user across the internet. While not available just yet in the UK, Universal Cart signals a shift to a more AI-driven shopping experience, find out how your business can prepare by clicking below.
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What are email hooks?
Email hooks can be anything from a catchy subject line, an opening line of an engaging anecdote, or even something downright weird. Whatever it may be can help grabs the reader’s attention making your email stand out in an inbox full of predictable marketing messages. Read more to learn tips for using different types of email hooks, metrics for assessing success, and real-life examples from businesses.
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