#ShippingWithDhl

How to set up label-free returns for your SME

Emre Guler
Emre Guler
Global Digital Marketing Specialist
2 min read
Man uses touchscreen at packstation holding smartphone and parcel
This article covers
The benefits of label-free returns for e-commerce businesses
How to use DHL’s QR code returns service

As any e-commerce business knows, product returns can be a pain to handle. But it’s important not to neglect the issue – after all, nearly 80% of consumers won’t return to a brand after a poor post-purchase experience1. That makes a seamless, customer-friendly returns process more than just a nice-to-have – it’s a business essential.

And that’s where DHL’s new Label-Free returns service comes in.

How it works

DHL’s Label-Free returns service is simple and convenient – giving your customers a better experience and driving more repeat sales for you. 

Here's how it works:

  1. Your customer creates a return shipment and receives a QR code from DHL.
  2. They simply present the QR code – along with their shipment – to a DHL courier or at any DHL Service Point that accepts QR codes.
  3. The shipment is processed and returned to you.

It’s as easy as that. No more printing labels at home or dealing with pre-printed returns slips.

59% of people now scan QR codes every day.²

Why Label-Free returns are a win for your business

Curious about the benefits? Here’s how Label-Free returns can deliver real, measurable impact on your customers and your brand.

1. They’re easier for your customers

Let’s face it – most people don’t have a printer at home these days. With Label-Free returns, they don’t need one. They simply scan a QR code at a DHL Service Point or show it to a courier. It’s quick, easy, and totally stress-free.

2. They create customer loyalty

Label-Free returns simplify the post-purchase experience, removing shipping barriers and encouraging repeat engagement. It’s more than convenience – it’s a strategic move to deepen customer relationships and drive retention.

3. They build trust in your brand

A simple, eco-friendly returns experience reflects positively on your business. It tells your customers you're forward-thinking, responsible, and focused on their needs – values that build loyalty over time.

4. They increase security

QR codes are harder to forge than printed labels, helping reduce fraud by making it more difficult to manipulate return routes or tracking data.

70% of online shoppers prioritize sustainability when choosing where to buy.³ Label-Free returns show your brand cares about reducing waste and protecting the environment.

Fast, easy returns – get started today

Setting up Label-Free returns with DHL is fast, simple, and designed to enhance the customer experience – especially for SMEs, e-commerce platforms, and businesses aiming to streamline their returns process.

Once your technical setup is confirmed, DHL will help you plan a smooth rollout. The result? A frictionless, efficient returns solution your customers will value and trust. 

 

Contact your DHL Sales Rep or open a DHL Express Business Account to get started.