5 Biggest Online Sale Days to Prepare For (Not Just Black Friday!)

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Major online sales events like Black Friday and Cyber Monday present a prime opportunity for businesses to stand out with special one-day deals and attract international customers. 

By knowing when these days are, you can ensure that your marketing and sales strategies are in full swing and ready to go. Here is a list of the biggest online sales days of the year, so be sure to mark them on your calendar!

Best time to provide one-day deals online

1. Amazon Prime Day

Amazon Prime Day is a special two-day sales event that occurs only once a year for Amazon members all across the globe. It was first created in 2015 as a way to celebrate Amazon's 20th anniversary and has been growing in popularity each year. During Amazon Prime Day, members can enjoy exclusive deals on products across all categories. In addition, there are often additional discounts and incentives for new sign-ups to Amazon Prime.

If you have been thinking of selling on Amazon, be sure to create a seller account ahead of time. Start preparing your product inventory to ensure smooth order fulfilment during this busy period.  

2. Singles’ Day

Originating from China, Singles' Day or 11.11 is a global shopping event that takes place every November 11th. If you're looking to drive some extra traffic to your store, this is the best time to offer seasonal promotions like 11-percent-off discounts or 1-for-1 deals to attract your target market. 

There are also other versions of Singles’ Day like 9.9, 10.10 and 12.12 that many customers look forward to. In order to make the most of these highly popular global e-commerce events, it is crucial that your desired target market is alerted of any upcoming sales from your brand. It is best if it coincides with any other event you have planned, such as your Christmas or Black Friday sales. 

You can leverage social media marketing, for instance, to reach new customers and build relationships with current ones. Consider campaigns that drive the notion of self love and care apt for a Singles’ Day sale. Use strong visuals to capture attention and craft targeted messages that appeal to your customers’ needs. Another way is to add prompts upon check out to create greater mindshare of the upcoming Single’s Day sale you have in the pipeline. You are likely to generate more leads in advance and boost your online sales, far ahead of your competitors.

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3. Black Friday

Also in the month of November, Black Friday is the day after Thanksgiving when retailers offer deep discounts to kick off the holiday shopping season. It's typically the busiest shopping day of the year, as shoppers seek out online deals of the day on everything from electronics to clothes to home goods. Additionally, you don’t have to limit your promotion to one day. You can also extend your online deals to Cyber Monday – which follows after Black Friday – to accommodate more orders.

4. Cyber Monday

Cyber Monday, which takes place on the Monday following the Thanksgiving weekend (and after Black Friday), is one of the biggest online sales events. Created in 2005, its purpose is to promote online shopping amongst buyers. It gives businesses more opportunity to capitalise on the shopping frenzy and increase brand awareness. Therefore, it’s essential to leverage in-demand keywords and optimise your product descriptions. By doing so, you can drive traffic to your website and stay ahead of your competitors.

5. Christmas

Finally, you won’t want to miss out on running festive season promotions where more are searching thoroughly for the perfect present. As Christmas is a time for family, friends and celebration, you can have more holiday-themed deals and direct your customers to your products as gift ideas. As a finishing touch, remember to plan for year-end online sales that will not only encourage quick purchases but also help you clear your inventory. 

Bonus tip

While you explore the potential of offering targeted online deals to grow your customer base, it's also crucial to improve your after-sales care. In fact, what happens following the sale is just as important as the sale itself. This means delivering the product quickly and efficiently, addressing any problems your buyers may have pertaining to their orders, and always putting the customer first. 

By providing top-notch after-sales care, you can increase the chances of a customer buying from you again in the future. So don't overlook this important part of the customer experience!