ELIYA The Label wins DHL’s Launch Your Label to the World Stage campaign

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Prize includes AU $5,000 (€3,333) worth of international shipping credits with DHL Express, a trip to Mercedes-Benz Fashion Week Australia, mentorship opportunities from IMG Fashion and DHL Express

DHL Express, the world’s leading international express service provider has named Melbourne-based ELIYA The Label as winner of this year’s ‘Launch Your Label to the World Stage’ campaign. The campaign aimed to find Australia’s next emerging designer label and provide the winner with mentorship on how to expand their reach in international markets.

Louise Elia, Creative Director at ELIYA The Label said, “Since founding the company three years ago, it has always been my ambition to bring meticulously designed garments to women around the world. I entered the DHL competition thinking this would truly be an exciting opportunity for me to take my label global with the strong support of an international logistics company. I am extremely honoured to be selected.”

ELIYA The Label will receive AU $5,000 (€3,333) worth of international shipping credits with DHL Express, exposure to DHL Express’ followers on social media platforms and the opportunity to attend Mercedes-Benz Fashion Week Australia for a one-on-one meeting with Andrew Serrano, Vice President, Global Designer Relations at IMG Fashion and an exclusive tour.

“To be able to connect with top-tier professionals in the fashion industry who can provide valuable insights and guidance will go a long way in helping us bring ELIYA to new and diverse international markets. This, coupled with DHL Express’ network and innovative shipping solutions, will allow us to expand and reach new international business-to-business (B2B) and business-to-consumer (B2C) customers more efficiently,” Louise added.

Gary Edstein, CEO and Senior Vice President at DHL Express Oceania said, “DHL Express is pleased to enable and support the international expansion of ELIYA The Label. At Louise Elia’s creative direction, the label has achieved considerable success in the domestic market in recent years and embodies the elements necessary to successfully scale into overseas markets. We hope this opportunity will help Louise and the team realise their growth potential and we look forward to supporting them on their journey.”

ELIYA The Label is known for its luxurious ready-to-wear designs for women, combining feminine silhouettes with intricate modern textures, and available at an accessible price point for a broad range of consumers. Launched by Louise Elia in 2016 following her decision to leave a career in pharmaceutics, ELIYA The Label has seen a 50 per cent year-on-year growth and has built a dedicated following of Australian stylists, celebrities and consumers, with pieces worn by Jennifer Hawkins, Rebecca Judd, Sophie Monk, Delta Goodrem and Jessie Murphy.

Since 2008, DHL has worked in partnership with key fashion industry associations across the globe, enabling major industry events including Fashion Weeks in London, Copenhagen, Sydney, Tokyo and Moscow.

For more information on ELIYA The Label, please visit