7 tips on how to start and run a successful export business in India

India's vibrant economy offers immense potential for businesses looking to expand globally – did you know that in 2023-24, Indian exports reached an all-time high of USD 778.2 billion¹? 

While venturing into exports might seem challenging due to regulations, market identification, and the complexities around international logistics, this guide will provide seven actionable tips on how to start an export business and, more importantly, how to run and scale an export operation that offers worldwide shipping with long-term success. 

Tip #1 Continuously monitor global trends to find new export business opportunities from India

A successful export business requires a deep understanding of global market dynamics. To identify export business opportunities in India, you must continuously monitor global consumer preferences and pinpoint top markets where demand for Indian products is growing. Start by pinpointing the top markets for Indian exports, and make sure to focus on countries with growing economies and favorable trade agreements to enjoy preferential tariffs and easier market access.

It can be helpful to refer to the Directorate General of Foreign Trade (DGFT) for the latest information on export license requirements as well as foreign trade policies and procedures. 

Tip #2 Maintain a differentiated product strategy

When exploring export business ideas in India, your export product is half the battle. To stand out, your product must be differentiated through superior quality, innovative design, or competitive pricing. This is a continuous effort, not a one-time decision. 

You also need to stay informed about regulatory requirements and product specifications in your target countries. Such a proactive approach to product strategy is essential for anyone learning how to set up an export business for long-term success. Conduct due diligence on competitors, international shipping charges from India, and identify the best courier service for your specific products.

Tip #3 Prioritize proactive compliance and documentation management 

Effective documentation for export is the backbone of a smooth operation. Instead of seeing it as a one-time task, view it as an ongoing management process. The required export licenses for international shipping from India include:

• Importer-Exporter Code (IEC): This 10-digit code from DGFT is mandatory for all Indian cross-border traders. It's a lifetime code, crucial for customs clearance and accessing government incentives in 2025.
• Registration-cum-Membership Certificate (RCMC): Obtain this from your relevant EPC or FIEO to access benefits under the Foreign Trade Policy and receive guidance.

You will also need to familarize yourself with a list of import export license documents, from the Commercial Invoice and Packing List to the Shipping Bill, Certificate of Origin, and Air Waybill. 

But that’s not all – keep in mind that customs regulations and foreign trade policies are constantly changing. To this end, make it a practice to check the DGFT website regularly and consult experts for continuous compliance. The Foreign Exchange Management (Export and Import of Goods and Services) Regulations 2025 are key for export license applications, declarations and payment realization.

Tip #4 Build a robust and reliable logistics network 

The efficiency of your export business is critically dependent on seamless logistics. While it may not be feasible for every business to manage its own logistics, you can still evaluate and choose the right export logistics partner to ensure smooth operations.

Your choice of export logistics partner is critical for the efficient and safe worldwide shipping of your products. When doing your due diligence on international courier charges from India, you will come across many International Commercial Terms, such as EXW, FCA, CPT, CIP, DAP, DPU, and DDP, that define responsibilities for goods delivery. It’s important to familiarize yourself with these terms so you know exactly what you are getting out of a fast delivery service.

Shortlist potential partners with a proven track record in global shipping services from India – you can do so by evaluating their global network, services and customer reviews. Compare shipping rate calculators, transit times, and the level of shipment tracking offered to inform your decision.

Tip #5 Develop a strong payment and finance strategy

Securing payments and managing finances are crucial for the sustainable growth of any business that offers export shipping services. Choose safe international payment methods – consider Letters of Credit (LCs) for security, especially with new buyers. Advance payments offer maximum security, while open accounts provide flexibility.

You will also want to check out available schemes the government has in place to support exporters, including the Duty Drawback Scheme². This scheme offers significant financial relief to export businesses by refunding customs and excise duties, as well as service taxes, paid on imported inputs used in manufacturing goods for export. The effect is reduced production costs and improved cash flow that will help to make Indian products more competitive in international markets.

Tip #6 Invest in global branding 

In the competitive world of exports, your brand is one of your most valuable assets. While logistics for export and product quality form the backbone of your business, building a strong global presence is what truly differentiates your business and secures long-term success. Your brand must resonate with consumers from diverse cultures and markets.

Strategic investment in brand building can be executed through various channels. E-commerce platforms and targeted digital marketing campaigns are effective tools for reaching a vast international audience in a cost-efficient manner. To optimize your brand's reach, ensure your online presence is tailored for global searches and that your content is culturally relevant for different regions.

For further expansion, participate in international trade fairs and B2B meetings, which offer excellent opportunities to showcase your products, connect with potential buyers, and gain crucial market insights that can inform your brand strategy and help you capitalize on export opportunities in India.

Tip #7 Have a strong risk management strategy

Exporting opens up significant opportunities, but it also exposes your business to unique and complex risks. These can range from currency fluctuations that impact your profit margins to larger threats like supply chain disruptions and political instability in your target markets.

To mitigate these challenges, start by identifying and assessing the specific risks your business faces in each market. Implement strategies such as using secure payment methods like Letters of Credit (LCs) to protect against non-payment. 

You can also consider obtaining export credit insurance to safeguard your receivables and a separate cargo insurance policy to protect against loss or damage during transit. By having a well-defined and proactive risk management plan, you can protect your business from unforeseen events and trade with greater confidence and security.

Export worldwide with DHL Express

Successfully navigating international trade, especially for small and e-commerce businesses, requires a reliable express shipping partner. DHL Express can help you actualize your export business ideas in India – here’s what we can offer:

• Expertise in navigating India’s complex export regulations: Our experienced team understands Indian customs and international trade laws, ensuring compliance with no issues.
• Seamless end-to-end visibility: Our advanced shipment tracking provides detailed updates, giving you peace of mind from dispatch to destination.
• Faster customs clearance with pre-arrival processing: Our international parcel service expedites customs clearance, often with pre-arrival processing.
• Minimized delays: With a global network and streamlined processes, DHL Express India reduces transit times through efficient handling and routing.
• Reliable last-mile delivery across markets: Our extensive network ensures reliable delivery to your customers' doorsteps worldwide.

Starting an export business can unlock significant growth for your enterprise. Open a DHL Express business account today and discover express courier services you can rely on.