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Strategies for retention in DHL Express logistics

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According to Statista Market Insights, the transaction value of Cambodia’s e-commerce market is projected to reach US$2.14 billion in 2024. As such, with the ever-increasing competitiveness of global trade and e-commerce, the logistics sector requires businesses to not only attract but also retain customers through exceptional service delivery. 

However, this growing need to retain customers is not unique to logistics. It is a cornerstone of growth and profitability across all industries. The importance of customer retention lies in the simple fact that the cost of acquiring a new customer far exceeds the cost of retaining an existing one. This is because nurturing relationships with existing customers involves leveraging established trust and satisfaction, which typically requires less financial investment than the marketing and sales efforts needed to attract brand-new customers.

Beyond customer retention is customer loyalty, which embodies a deeper emotional commitment from customers. Loyal customers not only repeatedly choose a brand but actively advocate for it, amplifying its value beyond mere repeated transactions.

According to Forrester, 53% of business-to-consumer entities plan to increase spending on loyalty in 2023. Additionally, Antavo reported that 93.7% of brand executives believe that customer loyalty should be prioritised over customer acquisition, given our current economic climate.

Given this trend, for businesses aiming to thrive in today’s markets, it is essential to employ relevant strategies for improving customer retention and generating customer loyalty. This journey begins with selecting an experienced and competent logistics service provider, ensuring that goods are delivered on time and in perfect condition, laying a solid foundation for building customer loyalty.

A successful partnership ensures seamless cross-border transactions, improves customer satisfaction, and navigates the complex web of international trade regulations effectively to ultimately foster loyal customers.

DHL Express, with our global footprint and reputation for reliability, plays a pivotal role in today’s logistics market. Our ability to consistently meet and exceed customer expectations has cemented our position as a leader in global logistics and the most trusted international shipping provider.

6 reasons to choose DHL Express as your logistics service provider

1. International professionalism

With over four decades of experience in global transportation and a presence in more than 220 countries and territories, DHL Express offers unparalleled expertise in the logistics field. Our rich history and vast global network empower us to deliver products and services with unmatched efficiency and precision, thereby significantly bolstering the reliability and reputation of your brand on a global scale. 

2. Convenience, speed, and timely deliveries

The eCommerce Delivery Benchmark Report by Metapack revealed that the leading factors influencing consumers' online shopping decisions are the cost of delivery (27.4%), delivery speed (26.6%), and the convenience of delivery options (23%). This data underscores the critical importance of affordable, reliable and swift delivery services for businesses to meet consumer expectations and drive satisfaction.

DHL Express offers flexible and fast delivery services to help businesses of all sizes achieve customer satisfaction. We enable businesses to choose from various delivery speeds based on the urgency of their customers' needs. Whether it's international priority shipping, overseas express shipping, or standard delivery with tracking, we have a range of options to meet all delivery requirements. Our global expertise and reliability in logistics eliminate the common frustrations associated with late deliveries, thus maintaining your business's credibility and customer loyalty.

3. Time and location customisation

DHL Express understands the dynamic nature of business and offers unique customisation options for time and location during product transit. This versatility empowers businesses to adeptly manage emergencies like sudden supply chain disruptions. It also allows businesses to leverage immediate market opportunities and maintain seamless operations amidst challenges like geopolitical tensions or natural disasters.

Choosing DHL Express as your logistics service provider means aligning with a partner that offers the flexibility needed to adapt quickly to the global market's dynamics. This partnership enhances your ability to build a base of returning customers, thereby significantly boosting customer retention through consistent and adaptable service delivery.

4. Value and after-sales service

We recognise that exceptional service is crucial for nurturing customer loyalty and retention. This is why DHL Express prioritises value, not just in terms of cost, but as a holistic measure that includes reliable after-sales support and follow-up. This comprehensive approach to value ensures that businesses and their customers are supported throughout the post-purchase journey, reinforcing customer loyalty.

5. DHL Express as a partner in success

Statistica reports that Cambodia’s digital commerce market is expected to reach 6.67 million users by 2028. This highlights the importance for businesses to select a logistics provider that can grow to meet the market demands.

DHL Express prides itself on being more than just a logistics service provider; it is a partner in the success of your business. By eliminating obstacles to expanding into global markets, such as navigating complex customs regulations, managing international shipping logistics, and ensuring compliance with local market standards, we support businesses in building trust and sustainable profitability. This unwavering support not only facilitates global market expansion but also fosters a cycle of trust and reliability with your customers, encouraging their return and boosting overall customer retention. 

6. DHL Express' ongoing commitment to excellence

As your business evolves, we will be right there with you, ready to support your growth. 

DHL Express is dedicated to continuous development, investing significantly in enhancing our delivery and customer services, infrastructure, and technologies.

In line with this commitment, we have introduced GoGreen Plus, an innovative initiative aimed at assisting businesses in diminishing the carbon footprint of their shipments. Leveraging Sustainable Aviation Fuel (SAF), a biofuel derived from renewable resources such as vegetable oils, animal fats, waste products, and agricultural crops, GoGreen Plus offers an eco-friendly alternative to conventional jet fuel.

Additionally, we provide a range of individualised customs services for businesses of all sizes and industries. These include bonded storage, general order warehouse storage, bio/phyto/veterinary controls and more. This commitment to excellence in all pillars of our operations ensures that we remain at the forefront of the logistics industry, ready to meet the evolving needs of all our customers. 

Your partner in establishing customer loyalty

The choice of a logistics partner is a crucial decision for businesses aiming to succeed on the global stage. DHL Express, with our unmatched professionalism, convenience, speed, and commitment to value and development, stands out as an ideal partner.

By choosing DHL Express, you not only ensure the efficient delivery of your products but also gain a partner committed to your success in the competitive world of international trade. In the journey towards unlocking customer loyalty and driving business development, DHL Express will be your key ally, ready to support your business. 

Open a business account with us today to find out more.