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Culinary visionaries Jonathan Shen and Christopher Hwang rode on the salted egg yolk popularity train as demand for salted egg yolk dishes skyrocketed in Singapore. Their arduous journey to success started from identifying this trend early and taking a giant leap of faith despite having met devastating results from their previous venture.
Jonathan and Christopher had a goal. They stuck to it and invested all their money, time, effort and painstakingly pushed through all the challenges they faced. From their humble origins and lack of capital, the duo had to grind out through the early stages of Golden Duck – doing everything from cooking to delivering. Hwang has described this period as “break-backing work”.
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