Shipping popular Thai products overseas: A guide for SMEs and C2C businesses

The world is opening up for small business owners and C2C (consumer-to-consumer) sellers in Thailand. With the global popularity of Thai products on the rise, especially among international tourists and online shoppers, there’s never been a better time for SMEs and individual sellers to export Thai products and reach new customers abroad. 

From herbal inhalers to handmade fashion items, this guide covers the essentials of international shipping, compliance, packaging, and logistics to help small businesses build a strong foundation for cross-border trade.

Why exporting Thai products overseas is a winning strategy for SMEs

Exporting Thai products overseas has become a lucrative opportunity for small businesses in Thailand, driven by the growing demand for unique, authentic, and quality goods. A recent report from the Thai National Shippers’ Council announced that Thailand's exports are expected to increase by 2% this year¹ despite the strong Baht challenges.

The growth of e-commerce and platforms that support cross-border trade has made it easier for SMEs and C2C sellers to expand their reach beyond Thailand’s borders. International shoppers and tourists appreciate the distinctive appeal of popular Thai products, such as herbal inhalers, aroma diffusers, and vibrant fashion, making them sought-after items on the global market.

With the right approach, exporting can be a great way for small businesses to increase brand visibility, build a loyal customer base, and capitalize on the global love for Thailand’s export goods.

Top Thai products for export and how to ship them internationally

Thailand’s export landscape is diverse, with products that capture the attention of global audiences. Below are some of the most popular Thai exports and practical steps for shipping them successfully.

1. Herbal inhalers

Thai herbal inhalers are a growing trend worldwide, thanks to their unique ingredients and cultural appeal, especially on social media platforms. To export Thai products like herbal inhalers, it’s essential to comply with health and safety requirements. This involves obtaining specific documentation, such as customs clearance and possibly health certificates, to meet international shipping regulations. Packaging herbal inhalers securely and labeling them with proper documentation ensures smooth customs processing and aligns with cross-border trade standards.

2. Aroma diffusers

Aroma diffusers, especially those containing Thai essential oils, are increasingly popular within the wellness market. To export these items overseas, an MSDS (Material Safety Data Sheet) may be required, detailing the properties and potential hazards of the product. This helps ensure compliance with how to ship items internationally safely. Proper packaging, like leak-proof containers and cushioning materials, is crucial to protect the quality and integrity of the product during transit.

3. Dried foods and instant noodles

Thai dried foods and instant noodles have become essentials for food enthusiasts and expats worldwide. To preserve freshness, when exporting Thai products like dried foods, it's essential to consider both perishable and non-perishable packaging methods, such as vacuum sealing and temperature control. Customs documentation for popular food products is critical and varies by country, so make sure all necessary food safety certifications are prepared to avoid delays.

4. Handmade fashion accessories

Thailand’s handmade fashion accessories are known for their craftsmanship and eco-friendly production. The SME export market for handcrafted items is thriving, and shipping delicate goods requires careful packaging to prevent damage. Consider using protective packaging materials and getting insurance for high-value shipments. Labeling the origin and materials on the packaging enhances transparency with customs and buyers, which helps avoid potential delays.

5. Fashion items: Thai harem pants and more

Thai fashion, especially comfortable styles like harem pants, is becoming a popular product in international markets. When exporting to overseas buyers, it’s crucial to pack clothing in moisture-proof materials and avoid excessive bulk, which can increase shipping costs. Understanding international sizing and labeling requirements is also key to providing a smooth shopping experience for buyers, especially in key markets with specific standards.

Best practices for international shipping

Ensuring your Thai exports arrive at their destination in perfect condition requires following best practices in worldwide shipping, including careful packaging, proper documentation, and partnering with the right logistics providers. Below are some tips to help with that.

Packaging and protection

Proper packaging can make or break your Thailand shipping experience. Here are some packaging guidelines to consider:

• Aroma diffusers - Use leak-proof packaging for aroma diffusers to prevent any spillage or leakage during transit, ensuring the product reaches consumers intact and ready for use.
• Herbal inhalers - Secure herbal inhalers with airtight, spill-resistant packaging to preserve their contents and prevent leakage, maintaining product integrity throughout the shipping process.
• Dried foods - Employ vacuum sealing for dried foods to lock in freshness and flavor while preventing the package from expanding, keeping the contents well-preserved while exporting them overseas.
• Handmade accessories - Cushion delicate handmade accessories with bubble wrap or soft fabric to protect intricate details and avoid damage, ensuring they arrive in pristine condition.
• Clothing items (e.g., harem pants) - Pack clothing items in moisture-proof bags to protect their quality and prevent damage from humidity so they arrive fresh and ready to wear.

No matter what product you're exporting overseas, opting for eco-friendly and durable materials reduces environmental impact while enhancing your brand’s image. Sustainable packaging, such as biodegradable or recyclable materials, minimizes waste and appeals to eco-conscious consumers, who appreciate environmentally responsible brands.

When you commit to sustainable packaging in cross-border trade, you support environmental efforts and build brand loyalty and credibility in a competitive global market.

Navigating customs and documentation

Accurate documentation is crucial for seamless international shipping, ensuring compliance with trade regulations and facilitating smooth customs clearance. 

Here are the documents that Thai exporters should prepare for successful global shipments:

• Commercial invoices – These documents provide detailed information about the shipment’s contents, value, and intended purpose, helping customs authorities assess and process the Thai export accurately.
• Certificates of origin – Verifying the product’s place of manufacture, these certificates are often required to determine tariffs and confirm eligibility under various trade agreements.
• Material Safety Data Sheets (MSDS) – For popular Thai products containing specific ingredients, such as essential oils in aroma diffusers, MSDS documents communicate safety and handling instructions, ensuring compliance with international safety standards.

DHL Express offers dedicated support for navigating customs, helping Thai businesses avoid delays and potential penalties by ensuring that all required documentation is accurate and complete. Our team’s global delivery expertise simplifies the complex customs clearance process, allowing businesses to rely on our knowledge for a smoother international shipping experience.

Leveraging DHL Express’ delivery services for international growth

For SMEs and C2C sellers looking to export Thai products, DHL Express provides a range of support services tailored for small business exporting. Our logistics expertise and competitive pricing make us an ideal choice for global expansion. 

With reliable logistics support, knowing how to ship items overseas becomes more manageable so you can focus on growing your brand internationally. DHL’s experience in international export provides the peace of mind needed to tackle how to ship internationally with confidence.

Navigate small business exporting with confidence

Expanding your Thai business through cross-border trade unlocks access to new markets and allows your brand to reach a global audience. You can confidently export your products overseas and meet international standards with proper packaging, documentation, and logistics practices. 

Find out how your small business can do worldwide shipping for popular Thai products. Open a DHL Express business account and start exporting Thai products today.