International shipping guide: From Thailand to the United States of America

The United States of America (USA) remains one of the most important markets for Thai sellers looking to expand globally. With a population of over 340 million internet-savvy consumers and an economy that continues to dominate the global stage, the US offers immense opportunities for exporters. According to data from the U.S. Census Bureau, in the first quarter of 2025, e-commerce sales reached US$299.9 billion, accounting for 16.1 % of total U.S. retail sales.¹

Yet, the US market is not without challenges. Intense competition from established domestic brands, shifting trade policies, and complex tax regulations mean Thai exporters must be well-prepared.

To overcome these common challenges and unlock the vast potential of the US market, Thai sellers must focus on understanding the preferences and behaviours of US buyers. Additionally, navigating the complex tax landscape and being aware of all the regulations of shipping to the US are crucial steps for successful expansion. By doing so, Thai sellers can seize the opportunities offered by this lucrative market.

The latest US trade situation: What Thai exporters need to know

The trade environment between Thailand and the US has shifted significantly in 2025. Thai exporters must be aware of the following updates:

• Reciprocal tariffs: The US has implemented a 19% tariff rate² on most goods imported from Thailand, effective 7 August 2025.
• The end of the US$800 de minimis exemption: Goods valued at US$800 or less can no longer enter the US duty-free³. All shipments, regardless of value, are now subject to duties and taxes.
• Increased scrutiny on transshipments: A 40% penalty now applies if goods are suspected of being rerouted through third countries to avoid tariffs⁴. Proper certificates of origin are more critical than ever.
• Suspension of postal services: Thailand Post suspended all international postal parcel services to the US on 22 August 2025⁵. As a result, private couriers such as DHL Express are now the primary and most reliable option for shipments.

Explore shipping with DHL Express today to send packages confidently between Thailand and the USA. You can check price to get an accurate estimate of international shipping costs before confirming orders.

The US market: A golden opportunity for Thai sellers

As mentioned, the inherent diversity of the massive US consumer market poses an excellent opportunity for Thai sellers to cater to a wide range of consumer preferences and interests. 

In addition, the booming e-commerce scene in the USA makes it an ideal space for Thai sellers to market their products. With the rise of online marketplaces and the convenience of cross-border shopping, US buyers are increasingly open to purchasing goods from international sellers.

As a matter of fact, over half of American consumers engage in online shopping from foreign sites. This openness to international brands provides a promising avenue for Thai sellers to showcase their products and capture the attention of US buyers.

With exports from Thailand to the USA having grown by 47.4% in March 20256, it’s made even clearer that Thai sellers can leverage the popularity of certain products to expand into the US market. According to Trading Economics, key exports from Thailand to the USA include electronics, precious stones, rubber, and vehicles other than railways and tramways. By understanding the demand for these goods, Thai sellers can tailor their product offerings to meet the preferences of US buyers. 

But what exactly are the preferences and behaviours of the American buyer?

Understanding the motivations behind American shoppers buying from cross-border brands is crucial for shaping your marketing and sales strategy. And to do that, Thai businesses need to be aware of the key factors driving US shoppers to purchase from overseas markets.

One significant reason is the appeal of lower prices. In the US, consumers have become more price-conscious due to financial and pandemic-related challenges. As such, promotions and price comparisons play a significant role in their purchasing decisions. Moreover, American consumers tend to perceive bulk purchases as providing value for money. And since manufacturing prices are often lower in APAC regions compared to the US, it is common for American wholesalers to buy products overseas in bulk for resale. 

With more consumers actively seeking value, price is also the primary motivation behind brand switches. This has indirectly led to new purchasing behaviours, with more and more consumers trying new products and private-label brands. Since international businesses bring something new to the table, offering products that domestic sellers can't, the appeal of international businesses is made more apparent. 

By understanding these preferences and behaviours of American buyers, Thai sellers can tailor their strategies to meet their demands and preferences.

Shipping to USA from Thailand: Things Thai sellers need to know

To ensure successful customs clearance in the US, one should be well informed on how to ship from Thailand to the USA, including the various taxes, tariffs, and documents required.

1. De Minimis Value for items imported into the US

As of 30 July 2025, the long-standing US$800 de minimis rule has been suspended. Nearly all shipments entering the US are now subject to duties and taxes, creating higher compliance requirements for B2C and small-volume sellers.

2. Documents required for import clearance in America

Whether to Seattle, Florida, or even Texas, when exporting goods to any location in the USA, certain documents are required for import clearance. These documents serve as proof of compliance with customs regulations and facilitate the smooth flow of goods through customs. 

Commonly required import documents include a commercial invoice. The commercial invoice is an important document for customs clearance purposes. As such, be sure to prepare the invoice in accordance with U.S. Customs and Border Protection (CBP) regulations, and include specific information about the goods. This includes details such as the port of entry, buyer and seller information, description of the merchandise, quantities, purchase price, rebates and bounties, country of origin, and additional goods or services related to production. Also, note that the commercial invoice must be in English or accompanied by an accurate English translation.

Additionally, customs may require specific documents based on the nature of the goods, such as permits, licenses, or certificates of origin, to determine merchandise admissibility. 

3. Understand the Harmonised Tariff Schedule of the US

The Harmonised Tariff Schedule (HTS) of the United States plays a vital role in determining the duty or duty-free entry status of imported goods. Each product is classified under specific items in the HTS, which governs the applicable customs duties. 

Therefore, it is essential for Thai sellers shipping to America to understand the HTS and accurately classify their products. By doing so, they can ensure compliance with customs regulations and determine the correct duty rates for their goods. This will, in return, mitigate any potential issues or delays with customs clearance.

4. Prohibited and restricted items

Whether shipping to New York, Los Angeles, Seattle, Florida, California, Texas, or anywhere else in the US, certain categories of merchandise may be subject to import restrictions or prohibitions in order to safeguard the economy, security, consumer health, and the environment of the country. As such, it's essential for Thai sellers to understand what these items are when shipping to the USA and adhere to the regulations to avoid potential penalties.

For example, the shipping of eggs, pupae, or larvae of certain insects is strictly prohibited unless for scientific purposes and in accordance with regulations set by the Secretary of Agriculture. Similarly, the shipping of plants and plant products is subject to regulations set by the Department of Agriculture, which may impose restrictions or prohibitions.

Furthermore, the importation of arms, ammunition, explosives, and implements of war is strictly prohibited unless a license is obtained from the Bureau of Alcohol, Tobacco, Firearms and Explosives of the Department of Justice. Shipping controlled substances, including narcotics and other dangerous drugs, to the US, is strictly prohibited too. This is unless it is done in compliance with regulations established by the Drug Enforcement Administration of the Department of Justice. 

Ship internationally with DHL Express

As trade conditions shift, Thai exporters need a reliable logistics partner to navigate regulatory complexity. DHL Express helps businesses:

• Stay updated on changing tariffs and trade rules.
• Ensure accurate documentation for faster customs clearance.
• Deliver consistently across major US destinations.
• Protect shipment value through tailored solutions.

With our extensive experience in international shipping and expertise in cross-border logistics, we offer reliable and efficient shipping solutions tailored to your needs. From competitive shipping rates and fast transit times to comprehensive solutions to streamline complex international logistics operations, DHL Express ensures a seamless shipping experience for Thai sellers.

Ship all over America to cities like Seattle, Florida, California, Texas, or anywhere else around the globe with confidence. Open a business account with DHL Express today to discover our reliable international shipping solutions tailored for Thai sellers, or use the DHL Express online shipping cost calculator to get transparent, upfront estimates for your shipping costs.