As the official logistics partner of the British & Irish Lions, DHL was responsible for every stage of the 2025 Australia Tour—from transporting sports equipment to ensuring the team performed at its peak. This same global network and logistics expertise is available to Australian businesses, offering fast international delivery, express courier service, and reliable customer support to help you ship smarter.
The roar of the crowd, the clash of titans and the thrill of rugby's most iconic moments– Australia took centre stage for the British & Irish Lions Tour in 2025. But behind every explosive try and decisive tackle was a critical force making it all possible: DHL, the logistics and transportation partner working seamlessly behind the scenes.
"The Team Behind The Team", DHL ensured the squad could perform at their best every step of the way. Whether it’s shipping and importing large volumes of sports equipment for international sporting events or managing time-sensitive freight across a vast continent, DHL ensured the team was able to focus entirely on performance.
In this article, we explore the scale of this partnership, the logistical challenges of a global sporting event, and how DHL’s logistics expertise can support Australian businesses with the same precision and reliability.
A historic 20-year partnership: Delivering excellence together
Since 2005, DHL has served as the official logistics partner of the British & Irish Lions, supporting every Lions tour, from transporting essential kit and training equipment across continents to ensuring operations run smoothly behind the scenes.
This long-standing partnership reflects a shared commitment to excellence, teamwork, and consistency. Whether it's handling time-sensitive shipments or navigating customs across international borders, DHL delivers with the same focus and efficiency that drives the Lions on the field.
As the 2025 British & Irish Lions Tour made its mark in Australia, DHL was once again on the ground, managing complex freight and fine-tuning the details that made a high-performance tour possible.
The logistics behind the roar: Powering the Australian tour
Transporting an entire elite rugby team is no ordinary task. The British & Irish Lions Tour 2025 involved transporting tonnes of specialised gear—scrum machines, gym equipment and recovery tools to uniforms, medical kits, and more — delivered to multiple locations on a demanding schedule.
With vast distances and varied climates in Australia, from Queensland's mild winter temperatures to Melbourne's cooler and often rainy conditions, the tour demanded precise logistics planning. DHL ensured every shipment arrived exactly when and where it was needed, adjusting routes and schedules in real time if necessary.
It’s more than transportation. It’s about enabling peak performance by ensuring the right equipment is in place—every time. DHL’s experience in sports logistics is what makes this possible.
Beyond the field: How DHL's partnership values benefit your business
The precision that powers the British & Irish Lions Tour is the same attention to detail DHL Express Australia applies to your daily business shipments. Whether coordinating complex transport plans or executing fast-turnaround deliveries, DHL is built for performance under pressure.
DHL’s global network, spanning over 220 countries and territories, supports seamless international delivery and reliable regional shipping. For Australian businesses, this means your goods move across borders with the same efficiency as a professional sports tour.
Behind every successful shipment is the same teamwork and dedication DHL brings to elite sport—backed by responsive customer support and tailored logistics solutions that help your business run smoother, faster, and more efficiently.
Experience the DHL Express difference for your deliveries
Shipping with DHL Express Australia means accessing logistics designed for performance. The same infrastructure trusted by global brands and major sporting events is available to help your business deliver with consistency and speed.
From e-commerce fulfillment and express courier service to scalable freight solutions, DHL supports a broad range of industries with delivery options that meet commercial demands and customer expectations. Our end-to-end logistics capabilities also help with managing supply chain disruptions and improving operational resilience. By offering greater visibility and control, DHL enables businesses to reduce wastage along your supply chain and meet delivery targets with confidence.
With a strong presence across Australia and deep knowledge of local shipping conditions, DHL ensures smooth operations—whether you're shipping across town or across the globe.
DHL Express: Partnering with a logistics expert you can rely on
DHL’s 20-year partnership with the British & Irish Lions is proof of what’s possible when logistics meets performance. As a trusted express courier service, DHL provides fast, secure shipping backed by responsive customer support and unmatched operational depth.
The same logistics excellence that powers rugby’s biggest stage is available to your business. Whether you’re shipping small parcels or managing large-scale freight, DHL Express offers solutions tailored to your needs—with the scale, reliability, and speed to match.
Open a DHL business account today to access logistics support designed for global growth, operational efficiency, and dependable delivery.
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