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Download your 2020 e-commerce calendar now

Business · 8 mins

2020 E-commerce calendar

This month, we take a look ahead at what 2020 has in store for the e-commerce world, and the big events that your business can capitalize on.

It’s never too early to start preparing your business for what’s ahead, especially when there’s uncertainty on the horizon. This handy e-commerce calendar will help you plan the year ahead, with all the e-commerce events and key shopping days in one place for your reference throughout the year.

We obviously don't expect you to visit all of them – you'll be racking up the air miles if you do! However, there are several ways to get useful information from these events other than actually attending in person. You can log online to view webinars, you can sign up to receive updates via email, you can follow their live feed on social media or on their website, and you can even reach out to the keynote speakers to ask if they'll send you their slides. Even if you can't go, it's always worth registering to get as much free information as you can.

What we will say though, is that all of these events are useful to e-commerce businesses, and if you can attend, we're sure you won't be disappointed1

Download a printable PDF of the calendar with hyperlinks to each event at the bottom of this page. Dates are correct at the time of writing, but may be subject to change.  


Blue Monday: 20th January

The ideal day to send out a discount code, as your customers could need a little pick-me-up on what’s supposedly the most depressing day of the year.

eCommerce Fair Tokyo: 28-29 January

Japan’s biggest e-commerce show, with over 100 exhibitors and more than 80 seminars to help you grow your e-commerce offering.


E-commerce Berlin Expo: 13 February

Berlin’s most anticipated e-commerce event of the year, featuring exhibits from industry giants such as Idealo, Santander, Shopify, Shopware, Trusted Ships, Plentymarkets, EasyCredit, Host Europe and Mollie.

Valentine’s Day: 14 February

Love is in the air – so capitalize on it! Everyone else will be. Did one of your products outperform the others this time last year? Or do you have something new that could set your customers' hearts racing? Last year's Valentine's Day drove US$18bn of sales in just North America alone, so don't miss the opportunity to get a share of some of that love.


Internet World Expo, Munich: 10-11 March

Germany’s B2B trade fair for e-commerce and online marketing, Internet World Expo, provides insights into future trends and developments, as well as lectures, presentations and round tables on smart data, emotional shopping and customer centricity.

White Day: 14 March

An important day in South Korea and Japan, as well as other East Asian markets, White Day sees men gifting women gifts of two to three times the value of the Valentine’s Day gifts they received in February. In Japan in 2018, White Day sales totalled US$475m.

ShopTalk, Las Vegas: 22-25 March

With its all-female speaker line-up, ShopTalk 2020 is about breaking the mold in retail and for your business. Giving you the insights, information, and tools you need to drive change, it's designed to help you transform your e-commerce offering.

Alibaba E-Commerce Expo, Melbourne: 27-28 March

Connecting Australia and New Zealand’s brands and businesses to those in China, Alibaba E-Commerce Expo is the ideal opportunity to help you crack the lucrative Chinese market.


Internet Retailing Expo, Birmingham UK: 1-2 April

The UK’s #1 digital retail show, and the largest meeting space for Multichannel Retail professionals, IRX 2020 is all about how you can get your product into the UK's online stores. Not to be missed if this is where your sights are set.

eCommerce Africa 2020, Cape Town: 8-9 April

With eCommerce sales in Africa expected to account for 10% of retail sales in Africa’s largest economies by 2025, the industry is set for a 40% annual growth surge over the next decade. eCommerce Africa explores topics most relevant to business growth and ROI.

Earth Day: 22 April

The 50th anniversary of the modern environmental movement is a chance to reach out and show off your green credentials to prospective customers. But don't just say you're being green, demonstrate your sustainability credentials in your product and advertising. If you're not yet practicing sustainable business, now is the time to do it.

Ramadan: 23 April - 23 May

holy month of Ramadan, while mobile sales increased 26% in Southeast Asia alone, and in-app sales grew by up to 79% in MENA during Ramadan 2018. If you sell to countries with a Muslim population, Ramadan could be an opportunity – but remember to do it with respect for the significance of the period.


MAU Vegas: 6-7 May

The world’s premier mobile acquisition and retention summit – geared towards boosting your m-commerce conversions.

E-commerce Summit, Barcelona: 25-26 May

By invitation only, this exclusive event covers the trending topics in the European fashion, lifestyle, home, living, food and care markets.

E-Commerce LIVE, Amsterdam: 27 May

More than 1500 marketing, e-commerce and business professionals come together for sessions, round tables and live demos from 150 inspired brands. The definitive update on the top trends and best-in-class case studies for e-commerce in the Netherlands.

Ignite USA, Chicago: 27-28 May

‘The world’s biggest B2B marketing learning and networking experience’ – where 1500 attendees take a deep dive into the hottest trends in B2B marketing. But will you be one of them?

Digital Marketing World Forum, London: 28-29 May

Two days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands. A paid conference and expo that hosts live demos and product launches, with speakers from Burger King, Facebook, and Google, amongst others.


Ignite UK, London: 23 June

The London version of July’s Ignite USA, bringing ‘The world’s biggest B2B marketing learning and networking experience’ to the European stage.


Amazon Prime Day: TBC - 13 July

2019 saw Amazon’s Prime Day(s) sell more than 175 million items – more than Black Friday and Cyber Monday combined – so make sure you’re set up to sell. Headphones, robot vacuums and slow cookers all sold well this year – but will you top the charts in 2020?


DMEXCO, Cologne: 23-24 September

The meeting place for key players in digital business, marketing and innovation. Bringing together industry leaders, marketing and media professionals, and tech pioneers, it's where the digital agenda for the next 12 months is set – if you want to stay ahead of the crowd, this one could be for you.

Ecommerce Expo, London: 30 September - 1 October

The event, in association with IMRG, is a ‘must-attend event’ for everyone involved in B2B or B2C e-commerce, with thousands of e-commerce and martech professionals – and a focus on actionable insight derived from data.


Cross Border Summit, Guangzhou, China: date TBC

If you’re thinking about taking your business global, then this is one for the diary. Designed to bring together e-commerce business leaders from around the world, Cross Border Summit is focused on sharing expertise about business, marketing, team building, and other strategies to stay ahead in today’s global world.

Magento Live Europe, Amsterdam: date TBC

Attracting the biggest innovators in eCommerce, this is your opportunity to network with leading merchants, partners, and developers – and join industry leaders in live keynote sessions, merchant panels, and workshops.


Singles' Day: 11 November

2019 saw Singles’ Day take just 14 seconds to generate 1bn yuan (US$142 million) in gross merchandise value. It’s bigger than Black Friday and Cyber Monday combined, so, can you afford NOT to get involved?

B2BOnline, Miami: 11-13 November

'The world’s leading eCommerce and digital marketing conference for manufacturers and distributors’ – billed as the place where the top minds in manufacturing and distribution meet and learn.

Black Friday: 27 November

We shouldn’t have to tell you this, but just in case you didn’t know…

Cyber Monday: 30 November

…they’re the most important pre-Christmas shopping events. Estimates for 2019 totalled US$29bn over the weekend – so, get ready to sell!



Started in 2012 to educate the Indonesian public about the ease of online shopping, and to encourage everyone to buy online, Harbolnas sales totalled more than US$486.5m in 2018. And it’s growing every year – from 2017 to 2018, the number of consumers increased by 46%.

Sam Steele
Sam Steele Senior Content Writer

Download your copy now

Filled with all the key e-commerce events and global shopping days, the DHL e-commerce calendar is your essential resource for hitting your deadlines in 2020. Print it out and pin it up behind your desk!

Download your copy now
Download your copy now

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