Overshadowed in the last 20 years by California’s Silicon Valley giants, it’s easy to forget that Japan continues to be a technological and industrial superpower.
Just think for a moment of the sheer number of household names that originate from Japan: Sony, Toyota, Panasonic, Toshiba, Fujitsu, Nissan, Honda – the list could go on and on. So it’s no surprise to learn that only the US and China have larger economies than Japan. Japan’s economy is growing slowly but steadily, with 2016 and 2017 proving to be its best run for a decade. 1
Japan is an advanced, prosperous nation, home to 126 million. But a combination of high life expectancy (the highest in the world at nearly 84 years of age), a low mortality rate, and low birth rate means Japan’s total population is in long-term decline. 2
But all is not lost. The Japanese government has a plan to keep population numbers to above 100 million by the year 2050.
Despite a falling population, Japan still has the highest population density in the world, with 35 million people living in the Tokyo urban area alone (making it the world’s largest city, too).
Part of the problem is geography: Japan is very successful economically, but it’s a small collection of islands3. This means oil and petroleum products are one of its biggest imports.
Every e-commerce company and exporter is looking for new trading opportunities. Should Japan be on your list? Absolutely. Japan is a mature, highly connected economy, with strong e-commerce growth and smooth import procedures. 4
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