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Weekly Trade Update: 28/03/24

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Embracing e-commerce & going global
Ensuring ESG integrity across your supply chain
How to identify and nurture your target audience

Embracing e-commerce & going global

Embracing e-commerce & going global

Opportunities continue to emerge for businesses to expand into an international customer base, despite numerous challenges over the past few years. E-commerce is one of these opportunities and embracing it within these unpredictable conditions can put businesses on the path to growth. Ian Wilson, Chief Executive of DHL Express UK, reveals advice for British businesses to leverage the power of social selling, plus, how to optimise your online shopping experience for a surge in visits, sales, and repeat purchases.

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Ensuring ESG integrity across your supply chain

Ensuring ESG integrity across your supply chain

A recent study revealed that 83 percent of consumers consider sustainability as a key factor in their buying decisions. With an increased focus on environmental, social, and governance (ESG) principles, it is important for businesses to ensure their supply chains align with their values. Implementing a series of strategic measures across the supply chain can significantly enhance operational sustainability, paving the way for a more sustainable future.

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How to identify and nurture your target audience

How to identify and nurture your target audience

71 percent of consumers expect personalised communications from businesses. Knowing your target audience is key for businesses of all sizes as it will ensure your marketing efforts reach the most receptive group of people. The article below breaks down the best practices for identifying a target audience and the importance of adopting a lead nurturing strategy.

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