For Images Only Sigma Can Create｜DHL Customer Story

Creating products that don't yet exist

"At Sigma, we're driven by the desire to expand the possibilities of photography and filmmaking. That's what inspires us to create products that stand apart."

For Tomoki Kohno, Executive Officer General Manager Product Development HQ, innovation begins not with market research, but with curiosity. Sigma is sometimes described as a brand for professionals or enthusiasts because of its distinctive product lineup. Yet Kono believes that misses the point.

"We're not trying to serve a niche audience. Our starting point is always the same: what kind of image could be captured if a lens with entirely new capabilities existed? From there, we build the product."

This commitment to exploring new creative possibilities has shaped Sigma's reputation among photographers and filmmakers looking for tools that offer something different.The company's manufacturing strategy reflects the same philosophy.

Every Sigma product is produced at its facility in Bandai, Fukushima, an approach that stands out in an industry where overseas production has become increasingly common.

"By keeping development, design and manufacturing closely connected, we're able to maintain strict quality standards, collaborate more effectively, and respond quickly throughout the production process."

For Sigma, integrated manufacturing is not simply a production decision. It is part of what helps preserve the quality and consistency that customers expect from the brand.

Bringing Made-in-Aizu quality to the world

While Sigma's manufacturing remains firmly rooted in Japan, its customer base is increasingly global. According to Vuslat Tatar Suzuki, General Manager of International Logistics, overseas markets now account for approximately 80% of the company's sales, with products reaching customers in more than 85 countries through subsidiaries and distribution partners.

That global reach makes logistics a critical part of the business.

"One reason we rely on air freight is cash flow. Compared with ocean shipping, shorter transit times help us reduce the time between shipment and revenue generation."

There are other considerations as well. Global supply chains face growing uncertainty, from geopolitical tensions to disruptions affecting major shipping routes. In this environment, transportation reliability has become increasingly important. As Sigma continues to expand internationally, ensuring products arrive quickly and predictably helps support both customer satisfaction and business growth. Among the reasons Sigma values DHL Express is the company's ability to provide local expertise around the world.

"Whether it's customs procedures, regulatory requirements or destination-specific issues, support is available where we need it. That's an important part of managing risk."

For businesses operating across dozens of markets, logistics involves far more than transportation alone. Local regulations, customs processes and documentation requirements all play an important role in keeping goods moving efficiently across borders.

"Precision optical equipment needs to arrive safely and in perfect condition. That's why having a trusted logistics partner is so important."

Supporting heavyweight shipments

Speed and reliability are important, but so is capacity. Sigma's product range includes everything from small accessories and replacement parts to large professional telephoto lenses. As a result, shipment volumes can vary significantly.

"Some of our international shipments can weigh between 700 and 800 kilograms in total. Even for large and heavy consignments, DHL provides the speed and reliability we need."

Those shipments often support time-sensitive activities such as product launches, trade exhibitions and film productions, where delays can have a direct business impact.

For Sigma, the ability to move larger shipments efficiently helps support sales planning, inventory management and customer service across global markets.

"Without access to a logistics network capable of handling heavyweight shipments, it would be much more difficult to support our international growth while maintaining efficient inventory levels."

In that sense, transportation capacity has become an important part of the infrastructure supporting Sigma's global business.

Balancing growth with sustainability

As international sales continue to grow, Sigma is also focused on reducing its environmental impact.

"With overseas markets accounting for such a large share of our business, we have a responsibility to think seriously about sustainability."

To support those efforts, Sigma has adopted GoGreen Plus, DHL Express's solution for reducing greenhouse-gas emissions associated with international air transport through the use of Sustainable Aviation Fuel (SAF).

For companies seeking to balance global growth with environmental responsibility, collaboration across the supply chain is becoming increasingly important.

Delivering the joy of visual expression

Although Sigma is often associated with professional photographers and passionate enthusiasts, Kono says the company's purpose is ultimately much simpler.

"We want our products to help people experience the possibilities and joy of photography and visual storytelling."

Whether capturing a once-in-a-lifetime journey, a creative project or an everyday family moment, photography allows people to preserve experiences that matter.

For images only Sigma can create

Designed and manufactured in Aizu, Sigma products are delivered to creators around the world through DHL Express's global network, helping connect Japanese craftsmanship with customers across more than 85 countries.