The internet serves as a powerful platform in providing an increased visibility for new business owners or businesses that intend to expand. Every day, millions and millions of people are searching the internet, looking for products and services. Online shopping has grown exponentially as the years go by and it is seen as the most favourable way to purchase products, where you can do it at any time of the day.
Statistic source: Data Reportal Report Digital 2021 – Malaysia
However, don’t get too excited. A smart business owner needs to constantly search for new ways to improve and expand her business. While selling goods through the company’s website and directly to end consumers may appear to be an effective and fastest way of generating revenue, there are still many good reasons to use stockists or retailers to get your products into the marketplace. Don’t forget that while most consumers nowadays, especially among the tech savvy, are comfortable purchasing products and services online, there are still many that prefer to buy their goods from a physical store, hence why you should consider both options.
While having an online store can be a great exposure for your business, let’s not forget the importance of a physical store. Setting up your OWN store might cost a lot of money, so why not try tapping into existing retail stores or stockists that can help store and promote your products to their existing customers.
Selling products via a stockist or retail channel can expand a company’s geographical scope. Setting up a physical store and recruiting a sales team is a substantial investment in time and monetary costs. However, you can rapidly expand your operations to national or even regional levels by tapping into an established retail network. Collaborating with a stockist or retailer will allow you to store your products at their locations, and this will help in lowering your stock-holding and distribution costs. In addition, customers can easily pick up the items at the nearest stockist available to them, thus also reducing the time for customers to receive their purchases.
Royal Selangor Official Website
Customer rapport is one of the greatest advantages of retail sales. Retail outlets allow consumers to see what they are purchasing up close and obtain deeper understanding of the products from the staff or stockist on duty. Unlike online stores, they also offer instant satisfaction as customers can walk away with their purchases right away.