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Your guide to product packaging design: DHL’s key tips to success

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In this competitive business environment, it's essential to make a good first impression. One of the most important ways to appeal to your target audience is by having high-quality product packaging. Your packaging design is one of the most important marketing tools you have. It can mean the difference between making a sale and having a potential customer move on to another site. 

If you're looking to give your business in New Zealand a boost, it’s time to focus on innovative and memorable packaging that can connect a global audience. 

Product packaging design tips for NZ businesses

1. Make the design unique to your brand

As a business, you know that branding is key to success. Through your choice of packaging, you can create a visual identity that customers will recognise and trust. In fact, well-designed packaging can do more than protecting your product during shipping. When viewed as share-worthy on social media, your customers may feel more inclined to post and talk about your brand – promoting your product to a large online audience. 

That's why it's so important for businesses to invest in unique packaging design. By doing so, you can ensure that your products stand out from the competition and attract more customers beyond New Zealand. 

Be creative and think outside the box. There are lots of different ways to design a package, so start brainstorming ideas for your own. With careful planning and execution, you can create eye-catching packaging that will tick all the right boxes to convert visitors to buyers.

2. Prioritise sustainability

With this in mind, one way to align your brand’s value with your customers is by focusing on sustainability. Consumers across the globe are more interested than ever in sustainable practices, reports Deloitte, and they're increasingly likely to support companies that make an effort to reduce their environmental impact. 

Packaging is one area where businesses can make a big impact by choosing eco-friendly and reusable supplies for shipping. The types of packaging materials worth considering include corrugated bubble wrap, biodegradable packing peanuts and recycled cardboard or paper. 

As an extra tip, you can also communicate your sustainable practices via a QR code on your packaging. This can reinforce your brand as an environmentally responsible business in New Zealand. 

3. Choose sturdy packaging materials

When you're shipping a product, the last thing you want is for it to arrive at its destination broken or damaged. That's why it's important to use durable packaging that can protect your goods during transit and complete the overall customer experience. Boxes and other packaging materials can be purchased from a variety of sources, but it's important to select the right type for your needs. Take your time to research the packaging materials that will best represent your brand. DHL provides a range of good quality packaging supplies that ensure your package is kept in a pristine condition throughout its journey. 

Moving forward

Once you have your packaging design all set, consider choosing a reliable courier service like DHL Express who can deliver your products to your customers' doorsteps in a timely and efficient manner. A trusted shipping partner can help you grow your business by expanding into new markets beyond New Zealand. By choosing the right company to work with, you can focus on what you do best – creating great products and providing excellent customer service. Start by opening an account with DHL Express today!

For more tips on how you can take your company to the next level, learn how to utilise influencer marketing and start shipping goods to countries around the world.