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Case study: The Best Ever Brownie Company

Due to the company's huge success, they quickly out grew the post office and switched to DHL eCommerce UK.

The Best Ever Brownie Company has experienced huge growth since going online towards the end of 2018. What began as a Husband and Wife team working from garden sheds has flourished into a team of eight permanent staff members dealing with thousands of orders every day.

"We started with DHL at the beginning of the pandemic. Everyone was sending things online. Our sales went through the roof and we could no longer manage walking to the Post Office to send. DHL eCommerce UK could pick up the orders from our door and deliver next day.''

What The Best Ever Brownie Company has to say

The pandemic instigated a growth in the gifting market that acted as a touching reminder of people's collective compassion. "We became the perfect business for the pandemic. When customers buy their brownies, they can include personalised notes in the boxes and we've seen the most lovely messages."

The company's products are used to express love, give condolences and celebrate big occasions. Because of this, when it comes to delivery, Solance is clear; 

"Our customers want reliability. DHL eCommerce UKs, Next Day delivery provides a wealth of benefits, both to The Best Ever Brownie Company and their customers, to facilitate it.''

Tracking notifications, a 1-hour delivery slot and 'Change It' options all help customers receive their delicious brownies first time.

"Customers these days are in control of so much...It's great for them to have those abilities from DHL eCommerce UK, should they wish to use them."

Environmental concerns are really important to The Best Ever Brownie Company. Solance believes...

"The younger shoppers, in particular, are powered by choosing ethical products and actively look for people like us, who don't use plastic."

For this reason, DHL eCommerce UKs green credentials were really important. These include GoGreen specialists, a net-zero carbon aim and a DHL eCommerce UKs ServicePoint collection option, to reduce multiple van journeys. 

"It's nice that DHL are interested in sustainability too. We know they're doing their bit."

DHL's people help deliver a quality of service that Solance finds attentive and trustworthy. Their regular delivery driver "always tries to help out," whilst their Account Manager, Cathy, is friendly and quick to respond.

The Best Ever Brownie Company's highly personal, sustainable and reasonably-priced approach to brownie-making has won them many loyal customers. It's also this approach that stands them in good stead to continue their growth far beyond the pandemic. 

"There's still a big market for people like us to send out and it's a nice surprise for not a lot of money."

All quotes supplied by Solance Poole - owner


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