New initiative celebrates Irish design, Junk Kouture alumni success and the power of partnership in supporting creative careers beyond the competition stage.
Dublin, Ireland – 17 July 2026
Junk Kouture and DHL Express Ireland have today announced the launch of Full Circle Fashion: Delivered, a new initiative celebrating Irish fashion, creativity and the lasting impact of supporting young designers beyond the competition stage.
Developed in partnership with Roisin Heffernan, founder of SoRoe Design and a proud Junk Kouture alumna, the campaign reflects the next evolution of DHL's partnership with Junk Kouture and demonstrates a shared commitment to nurturing creative talent, championing circular thinking and investing in the future of Irish design.
As one of Junk Kouture's standout alumni success stories, Roisin represents the creativity, innovation and entrepreneurial spirit that the programme continues to nurture long after participants leave the competition. Having first discovered her passion for fashion through Junk Kouture, she returned in 2026 as a judge, bringing her industry experience back to the stage to inspire and mentor the next generation of young designers.
Earlier this year, DHL Express Ireland celebrated the next generation of fashion talent by sponsoring the Junior Designer of the Year Award at the Junk Kouture World Final. Through Full Circle Fashion: Delivered, that commitment continues beyond the stage by supporting an established member of the Junk Kouture community as she continues to grow her fashion business.
The campaign will follow Roisin throughout the second half of 2026, documenting the day-to-day realities of running an independent fashion brand while highlighting the role collaboration, logistics and industry partnerships play in helping creative businesses grow.
A Full Circle Journey
Few people represent the Junk Kouture community quite like Roisin Heffernan.
Having first stepped onto the Junk Kouture stage as a student designer back in 2017 with her team’s design ‘Kamuro’, she has since established SoRoe Design as an independent fashion brand recognised for its commitment to craftsmanship and sustainability. Earlier this year, Roisin returned to Junk Kouture in a new role, as a judge, helping to inspire and mentor the next generation of young designers.
Now, through Full Circle Fashion: Delivered, she begins another chapter as the face of a campaign that celebrates not only her own journey, but the lasting impact of the Junk Kouture community.
Roisin Heffernan, Founder of SoRoe Design, said:
"Junk Kouture gave me the confidence to believe that a career in fashion was possible, and so much of my journey started there. Returning as a judge this year was already a really special moment, but to now work alongside Junk Kouture and DHL through Full Circle Fashion: Delivered feels incredibly meaningful. It's a celebration of how far I've come, but also a reminder of the importance of continuing to support young creatives as they grow their careers."
Investing in Creative Futures
For DHL Express Ireland, the initiative reflects a continued commitment to supporting the fashion industry through meaningful partnerships that celebrate creativity, sustainability and innovation.
Ciara Hynes, Brand, Marketing and Communications Manager, DHL Express Ireland, said:
"Fashion is about creativity, innovation and constantly looking to the future. Through our partnership with Junk Kouture, we've had the opportunity to celebrate young designers at the very beginning of their journey. Full Circle Fashion: Delivered allows us to continue that support by partnering with one of Junk Kouture's alumni success stories and demonstrating how practical support and industry collaboration can help creative businesses thrive. We're delighted to work with Roisin and Junk Kouture on this exciting initiative."
Celebrating the Lasting Impact of Junk Kouture
For Junk Kouture, the campaign demonstrates the long-term impact of supporting young creative talent.
Megan Kelly, Director of Global Events and Production, Junk Kouture, said:
"One of the most rewarding parts of Junk Kouture is seeing where our alumni go next. Roisin is a fantastic example of a young designer who has transformed creativity into a career. Full Circle Fashion: Delivered reflects exactly what we hope to achieve through Junk Kouture, not only inspiring young people in the classroom but supporting pathways into the creative industries and celebrating success stories along the way."
Over the coming months, audiences will follow Roisin's journey through a series of behind-the-scenes stories showcasing the realities of building an Irish fashion brand, from studio life and collection preparation to major industry moments including Ireland Fashion Week.
At its heart, Full Circle Fashion: Delivered celebrates Irish design, the strength of the Junk Kouture alumni community and the power of long-term partnerships in helping creative talent flourish.
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