As B2B e-commerce continues to grow, “buy now, pay later” payment services – common within the B2C retail sector – are expanding to meet the needs of B2B customers.
The latest provider on the scene, Vartana9, has just launched a solution to provide flexible BNPL financing for mid- to late-stage B2B tech companies and their resellers. The platform uses real-time automated underwriting technology to approve customers instantly for purchases of up to US$250,000 in value, allowing them to complete transactions within a few minutes. The solution automates the payment plans – which range from 12 to 60 months – directly within vendors’ CRM systems, for a seamless checkout experience.
“Buyers can solve budget constraints by paying on a schedule that works for them, while sellers get paid upfront and eliminate churn on deals,” says CEO Kush Kella10. Vartana claims the platform helps its clients book 30% more customers “without compromizing cash flow.”
“It’s truly a holistic approach to solve what sales reps need to get their customers to quickly close deals,” investor Nakul Mandan, founder of Audacious Ventures, adds11.