It’s the biggest sales day of the year for many online sellers, and those in the know have unveiled their predictions for the exact date of this year’s Amazon Prime Day.
When is Amazon Prime Day 2022? Speaking to Digital Commerce 3601, several industry analysts have tipped July 11 or July 18 as the most likely dates, avoiding a clash with American Independence Day which falls on July 4.
Bradley Sutton, chief e-commerce strategist at Helium 10 – which creates tools for Amazon merchants – warns sellers on the online marketplace to prepare now, due to disruptions caused by China’s recent Covid-19 lockdowns.
“Sellers must get their inventory ordered now. Especially if you’re ordering from China, it’s important to place orders immediately since shipments are taking two or more months to arrive,” he said. “If sellers don’t have their orders placed soon, they might not make the June 20th deadline. Sellers who are importing from China should order their inventory by early April at the latest so that there is enough time to clear customs.”
It's not just Amazon sellers who enjoy increased sales on the big day (which is, in fact, held over two days). Data2 shows that many online shoppers check out other retailers too – presenting the perfect opportunity for e-commerce businesses to cash in on the “Amazon Prime Day buzz” with their own sales campaigns.