It's not long until the world’s biggest shopping day kicks off. Ahead of China’s Singles’ Day on November 11, the General Manager of Alibaba Group’s B2C marketplace, Tmall Global, has spoken of the opportunities for overseas sellers.
“For the past three years, cross-border import e-commerce has maintained an annual growth rate of 20%. It’s one of the key drivers of China’s consumer market,” Lynn Dong said8.
Tmall Global acts as a gateway for foreign brands into the country, allowing them to build virtual storefronts and ship products to Chinese customers without the need for a physical entity or a Chinese business license. Today, there are more than 29,000 brands from 87 countries and regions across 5,800 categories on the platform9.
“We are consumers’ number one choice when it comes to cross-border shopping,” Dong added. As for the platform’s “typical” customer, she had three words: “wealthy, young and female.”
Beyond selling on Tmall Global, what other tips will help you cash in this Singles’ Day? Find out with our exclusive guide.