Just in time for holiday season, digital gifting platform Givingli8 has completed a successful round of series A fundraising.
The start-up lets users text or email digital greetings to loved ones which they can customize with stickers, videos, photos and illustrations. They can also attach digital gift cards – from brand partners including Uber, Sephora and Nike – or physical gifts. Users even get reminders for friends’ and families’ birthdays.
The idea for Givingli came to founders Ben and Nicole Green when they were looking for wedding gifts for others. “We noticed there was no platform we would actually want to use,” Nicole explained9. “In combination, I recognized there was a gap in the market for a more genuine and authentic way for people to connect and celebrate one another in the digital age.”
Investor Alexis Ohanian saw the potential, too. “We’re doubling down on Givingli because they’ve continued to not just organically grow, but thrive – even during these uncertain times – by productizing kindness and connection. This is as much a social network as it is a gifting platform and it’s been valuable for all sides: artists who design the gifts, brands who are partners, and ultimately the gift givers and receivers who keep coming back and spreading the word.”10