Not content with conquering the social media world, Gen Z’s beloved TikTok is gearing up to expand its e-commerce offering. The video platform – which has a whopping 1 billion monthly active users across the world5 – is building fulfilment centers in the US and recruiting managers on LinkedIn.
The company has not yet announced exact details, but LinkedIn job postings hint at what’s to come. “With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience,” one read6. “By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers [with] a satisfying shopping experience, and ensure fast and sustainable growth of TikTok Shop.”
TikTok Shop7, which was launched last year, enables merchants, brands and creators to showcase and sell products directly on the platform through in-feed videos, LIVEs, and the product showcase tab.
As for what’s next, watch this space…