As e-commerce continues to grow, there’s no shortage of companies seeking to revolutionize the checkout experience for customers. Toronto-based Sleek4 is the latest to enter the market, developing a browser extension enabling one-click checkout and cash back rewards for online shoppers.
Users install the solution on their web browsers and create a profile complete with their credit card details. Then, when shopping online, they can checkout and pay with Sleek – earning cash back at the same time.
“Life happens online, but nothing harmonizes it,” explained co-founder Adam MacEachern5. “Checkout has inconsistent offerings, so we are building a one-click checkout that works everywhere for everyone. In the near future, no one will be filling out forms, and we want to be the one making that change.”
“Our extension is powered by machine learning to navigate checkout the same way humans would,” he added. “We are the browser level, so when they download Sleek, it is everywhere and works everywhere. That is the true experience of one-click checkout.”
Sleek currently has partnerships with over 1,000 retailers, and takes a commission every time a user checks out, sharing some with them as cash back. The company is also developing additional features including an online refund management tool, and an automated spend tracker to help shoppers budget.