Papier8, a London-based e-commerce start-up selling personalized notebooks, journals, diaries and other stationery, has just completed a round of fundraising to help it expand its product range and reach new markets.
The win comes amidst strong demand for its products from consumers who like being able to personalize their chosen items with their name and a few words. The brand has focused on modern graphics for its cover designs, in collaboration with the likes of the V&A and Mother of Pearl – a move which has proved popular as the work-from-home movement blurs the lines between work and home space.
“The mission is to build a global stationery brand,” Taymoor Atighetchi, Papier’s CEO and founder explains9. “It’s a $200 billion market and it doesn’t have a strong online brand, nothing that is category-defining the way you might have with other verticals. This funding is an important part of that plan. It pushes us globally and to the U.S.”