With hygiene now a leading concern for consumers, a number of brands in the fashion e-commerce sector are experimenting with using virus-resistant textiles in their designs.
Denim specialists DL19619 and Warp + Weft10, who already have a deep investment in the sustainability of their products, are taking their conscientious commitment a step further for their Fall 2020 collection, using material that has been shown to reduce the transmission of COVID-19.
They have partnered with Swiss performance textile company HeiQ11, which uses antimicrobial technology to produce a liquid solution that can be applied to denim, giving it a germ-resistant layer that lasts up to 30 washes.
“Our mission as a premium denim brand is to make products in a way that is good for the planet and the people on it,” said Sarah Ahmed, Warp + Weft founder. “As safety is at the forefront of our consumers’ concerns, we want to be there to help. Our jeans are designed to make you look good, and feel good about wearing them.”12