More than 25 billion pairs of shoes are manufactured each year, and 90% of them will end up in landfill – often within 12 months of purchase1. It’s this statistic that motivates minimalist running shoe company, Vivobarefoot2, to design all its products to be as durable and sustainable as possible, so that they can be used for a long time.
Now the brand has launched a re-commerce platform, ReVivo3, selling previously worn Vivo shoes which have been returned by customers, mended, and categorized into “Good”, “Great” or “Excellent” quality.
Vivobarefoot’s chief commercial officer, Paul Walker, says the new scheme is “part of our mission to move beyond sustainability to become a truly regenerative business”4, adding that eventually the re-commerce platform will be incorporated into the brand’s main website, offering the reconditioned products alongside new products.