Designer Phillip Lim9 has become the latest within the fashion e-commerce sector to experiment with using virus-resistant textiles in their designs.
At a time when consumers are concerned about hygiene safety, Lim has launched a collection called ‘Live Free', combining the comfort of athleisure wear with an anti-bacterial add-on. The clothes are made using Fuze, a sustainable textile application that prevents the spread of odour, disease and other forms of bacteria. Prices range between US$65 for a t-shirt and US$550 for a triple-layer parka.
Lim was inspired to create the collection by the current uncertainties brought about by the pandemic. “We need to address the situation. What would make people feel good, what would give people peace of mind? To feel free again, to be able to live free. We took that for granted”, he explained10.