It’s no secret that the pandemic was the catalyst for an unprecedented rise in e-commerce sales across the world. Yet, whilst many bricks-and-mortar stores were able to pivot to online seamlessly, for others the transition has been more of a challenge.
New research by McKinsey5 has revealed that only 60% of consumer-goods companies say they are even moderately prepared to capture new e-commerce growth opportunities.
Concerns raised by top executives globally include fulfilment worries and the cost of introducing an online channel. Some brands – used to selling through intermediaries like retailers and online marketplaces – expressed worries about dealing with customers directly. As one respondee noted, “We are great at making things, and we are good at managing partners. But when it comes to selling directly to consumers, we don’t really know where to start.”
Well, fortunately we do. Our dedicated e-commerce library is packed full of guides and tips that will show you just how easy it is to learn how to sell online. Discover now.