As social buying becomes more popular, Shopify6 is rolling out an in-app purchasing method on Instagram and Facebook which it claims is 70% faster than other checkout systems.
Shopify’s Shop Pay automatically fills in consumers' details and allows them to pay Shopify merchants without leaving Facebook or Instagram. Users of the payment system will also be able to track their orders, receive updates, and see carbon emissions offset from their purchases, providing a good user journey for customers.
Shop Pay facilitated more than 137 million orders in 2020 and almost US$20 billion in gross merchandise value since it launched in 20177. The move onto Facebook and Instagram comes as brands are increasingly tapping into shoppable content to drive sales. "People are embracing social platforms not only for connection, but for commerce," Carl Rivera, general manager of shop at Shopify said in a press release8.