Not to receive a personal shipment within the legal limits. Yes to import regularly for commercial purposes, which requires a CNPJ registered in Radar.
Importing into Brazil means bringing foreign goods into the country legally: the operation is registered with the Receita Federal, Brazil's Federal Revenue Service, and the taxes due are paid. In practice it runs in three blocks: negotiation with the supplier, international transport and customs clearance. Only after release do the goods travel to their final address.
If you are starting to import, or selling to a Brazilian buyer for the first time, the purchase itself is rarely what gets stuck. The sequence is: who is allowed to import, which document comes first, what the product really costs once it lands, and what happens if the cargo is selected for physical inspection. This guide follows that path in the order it happens.
Importing means buying from a supplier outside Brazil and bringing the goods in regularly, declaring what enters and paying the taxes. There are three main structures, and choosing the wrong one makes the whole process more expensive.
The three most common configurations in Brazil are:
There is also a difference between formal and simplified imports. The simplified route serves lower-value shipments with a leaner procedure, and for express parcels the courier company files the declaration. The formal route is the one for recurring commercial operations, and it requires the company to be registered beforehand.
An individual, identified by a CPF (the personal taxpayer number), can receive international shipments for personal use within the legal limits and with no commercial purpose. That covers a one-off purchase. It does not sustain a business.
To import regularly and resell, the route is a CNPJ registered in Radar, the customs registration that opens access to Brazil's foreign trade systems. Radar has categories based on the company's estimated financial capacity. In the limited category, the ceiling is US$ 50,000 or US$ 150,000 in imports per six-month period, and above that the company is classed as unlimited. Source: Receita Federal, Normative Instruction RFB No. 1,984/2020, checked in September 2026.
An honest comparison: importing as an individual looks simpler, but you lose tax credits, build no history with the Receita Federal and have no tool to scale. Once importing becomes part of your business, moving to a CNPJ stops being red tape and becomes a saving.
The sequence below is the backbone of almost any operation, from a full container to an express shipment of samples.
The classic beginner's mistake is to compare the product's price abroad with its price in Brazil. The number that matters is the landed cost: the cost of the goods delivered and cleared. The full calculation, line by line, is in the guide to landed cost.
The table lists the components that make up that number in a Brazilian import:
Component | What it covers |
Goods value | Price agreed with the supplier |
International freight | Varies by mode, weight, volume and route |
Cargo insurance | Cover for the international leg |
Import Duty (II) | Rate set by the product's tariff classification |
Other federal taxes | Charged on clearance, depending on product and regime |
ICMS | State tax, at the rate of the importer's state |
Local charges | Storage, terminal handling, customs broker fees, domestic transport |
Two points change the calculation in 2026. For international purchases by individuals, the rule the Receita Federal applies today is zero Import Duty on shipments of up to US$ 50 bought on a platform certified under the Remessa Conforme programme, and 60% above that, with a fixed deduction of US$ 30. ICMS still applies in every case, at 17% to 20% depending on the state. Source: Receita Federal, page reviewed on September 14, 2026.
The legal basis changed in September. Law No. 15,502 of September 10, 2026 authorised the Ministry of Finance to set, by its own act, a zero rate for the bracket of up to US$ 50 and 30% for the bracket of up to US$ 3,000, depending on the shipping mode and on membership of a compliance programme. Until the act for the 30% bracket is published, the current rule applies. Source: Law No. 15,502 of September 10, 2026.
For business imports, the rate depends on the product's tariff classification and on the applicable regime, and that is what needs confirming before you close the order. If you are unsure about classification, talk to a despachante aduaneiro (licensed customs broker). A wrong duty estimate is what turns a projected margin into a real loss.
They are arrangements that suspend or reduce taxes in specific situations, always with conditions and deadlines. The ones that come up most often are drawback, which relieves imported inputs used to make goods for export; temporary admission, for goods that enter and later leave again; and the customs warehouse (entreposto aduaneiro), which lets you store goods with taxes suspended.
If your company imports inputs and exports finished products, study drawback with a specialist. It is the difference between paying a tax you later try to recover and not paying it in the first place.
The Receita Federal is the customs authority and runs clearance. The operation is registered on the Portal Único de Comércio Exterior, Brazil's single foreign trade portal, which brings the trade systems together in one place.
Depending on the product, regulatory agencies join in: Anvisa for food, cosmetics and health products, Anatel for radio-frequency devices, Inmetro for goods under mandatory certification, and the Ministry of Agriculture (MAPA) for products of animal and plant origin. Checking this before shipment keeps cargo from sitting idle at a port or airport.
The timeline has two parts: international transit and release time. Transit depends on the mode, and air or express saves weeks compared with ocean freight.
Release time depends on the inspection channel and on how consistent your documents are. A coherent declaration for a product with no pending approval tends to clear quickly. A value discrepancy, a doubtful classification or a missing licence puts the cargo under review, and from then on the clock belongs to the authorities, not to you.
That is why no import has a guaranteed timeline, and you should be wary of anyone who promises one. What does exist is a realistic range for your route, which your logistics partner can estimate, and a set of document habits that keeps you out of the physical inspection queue.
Five mistakes account for most of the money lost by newcomers:
Not to receive a personal shipment within the legal limits. Yes to import regularly for commercial purposes, which requires a CNPJ registered in Radar.
In a direct import, your company is the importer and runs the operation. In an import on behalf of a third party (por conta e ordem), a trading company runs the process in your name, and your company remains the actual buyer of the goods.
You need the correct tariff classification of the product and the rate in force for it. For personal purchases, the Receita Federal offers a calculator on its international purchases portal.
In most cases, inconsistent documents, doubts about value or classification, or a missing licence or approval required for that product.
It is when the product has high value, fast turnover or a critical deadline. Freight costs more, but capital spends less time in transit and inventory costs fall.
Importing well is less about finding the cheapest supplier and more about controlling what you can control: the right documents, a suitable Incoterm, a confirmed tariff classification and a logistics partner who sees the operation end to end.
If you want to know which mode and structure fit your volume on routes into Brazil, open a DHL Express business account.